Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence vida e caffè performance in the Ghana and how they change over time
See what factors influence vida e caffè performance in the Ghana and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
vida e caffè is in the top 1% of brands
Sample of brands in the same percentile
An analysis of vida e caffè' competitors in the Ghana
An analysis of vida e caffè' competitors in the Ghana
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurant industry.
vida e caffè in Ghana is a leading brand with a market performance percentile of 99, placing it in the top 1%. This indicates a strong market position compared to peers like Le Petit Oiseau, The Buka Restaurant, Dayuori Bar, OKPUBS BUSINESS CENTRE, CafeClair, and Heritage Craft Brewery, which all share a similar percentile range.
Customer satisfaction (CSAT) indicates loyalty, influencing repeat business and brand advocacy, crucial for sustainable growth in the competitive cafe market.
vida e caffè's overall CSAT in Ghana is 48%, a decrease of 24.6 percentage points year-over-year. The Greater Accra Region reflects this trend with a CSAT of 48%. Monitoring and addressing the factors causing this decline is essential to improve customer retention and attract new customers.
Average check reflects customer spending per visit, crucial for revenue optimization and understanding purchasing behavior in cafe & restaurant industry.
The average check for vida e caffè in Ghana is 160.1 GHS, showing a 24.1% increase year-over-year. The Greater Accra Region's average check is 160.1 GHS. This indicates increased customer spending, potentially driven by menu changes or customer upselling strategies.
Number of outlets reflects brand's market reach and accessibility, indicating potential for revenue generation and brand visibility in Ghana.
vida e caffè has 17 outlets in the Greater Accra Region of Ghana. A stable and consistent number of outlets signifies market presence and ease of access for customers within this region, providing a reliable revenue stream.
Identifying competitors by cross-visitation reveals direct rivals and market dynamics, guiding strategic decisions to enhance competitive edge in Ghana.
The top competitors for vida e caffè in Ghana, based on customer cross-visitation, are KFC (24.49%), Starbites (8.16%), Honey suckle pub and restaurants (8.16%), Kata garden Bistro (6.12%), and Barcelos Restaurant (4.08%). These insights allows vida e caffè to understand direct competition and refine their offerings to differentiate themselves.
Traffic workload by hour reveals peak and off-peak times, enabling optimized staffing and resource allocation for better customer service in Ghana.
vida e caffè experiences peak traffic between 08:00 and 18:00, with the highest workload around 12:00. This information allows for strategic staff scheduling and resource allocation to meet customer demand effectively during peak hours, enhancing customer experience.
Analyzing consumer segments by gender and generation informs targeted marketing, enhancing engagement and brand affinity in Ghana's diverse cafe market.
Consumers of vida e caffè are more likely to be women, with an affinity index of 74. Men shows index 110. Among generations, Gen Y shows 126 index and Gen X is under-indexed with 95. Understanding these segments helps vida e caffè tailor its marketing and product offerings to better appeal to its core customer base and drive customer satisfaction.