Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Sprinkles performance in the United States and how they change over time
See what factors influence Sprinkles performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Sprinkles is in the lower 25% of brands
Sample of brands in the same percentile
An analysis of Sprinkles' competitors in the United States
An analysis of Sprinkles' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sprinkles' market performance is in the lower 25% percentile, indicating a lagging position. This means Sprinkles captures less foot traffic compared to its competitors. Performance peers in the same percentile range include Destination Downtown Food Hall, 83, Ottava Via, The Blend Coffee & Cocktails, Sweet Susie's Frozen Treats, and Riverwinds Restaurant.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. Higher CSAT often correlates with business success.
Sprinkles' overall customer satisfaction is 75%, a slight decrease of 0.3 percentage points year-over-year. Arizona shows the highest CSAT at 84%, with a significant growth of 45.7 percentage points. California, Texas and Florida also show CSAT growth. The CSAT decreased from June to August 2025.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and promotions.
Sprinkles' overall average check is $19.10, a 25.8% increase year-over-year. Florida's average check is $10.80. The average check increased from June to July 2025 and remained stable in August 2025.
Outlet count indicates brand reach and growth. More outlets can mean greater market presence and accessibility for customers.
Sprinkles has 35 outlets in the United States. California has the most outlets (18), followed by Texas (7) and Florida (3). Nevada and Utah each have 2 outlets, while New York, Arizona, and District of Columbia each have 1.
Competitor analysis identifies key rivals and customer preferences, informing strategies to gain a competitive edge and attract more customers.
Sprinkles' top competitors based on cross-visitation are McDonald's, Salt & Straw, Starbucks, Crumbl, and Yard House. McDonald's, Salt & Straw and Starbucks share the same cross visitation (6.12%). Crumbl and Yard House share the same cross visitation (4.08%).
Traffic workload shows peak hours, helping optimize staffing and resource allocation for better customer service and operational efficiency.
Sprinkles experiences peak traffic workload between 10 AM and 7 PM, with the highest workload between 2 PM and 4 PM. Traffic is significantly lower during the night and early morning hours.
Understanding consumer segments allows for targeted marketing, tailoring products and messages to resonate with specific groups, improving engagement and ROI.
Sprinkles' customer base shows a high affinity towards women (126 index) and Gen Z (189 index). Gen Y also shows a high affinity (118 index). Gen X is under-indexed (77 index), and men are under-indexed (75 index).