Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Sprinkles performance in the United States and how they change over time
See what factors influence Sprinkles performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sprinkles' competitors in the United States
An analysis of Sprinkles' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sprinkles is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, reflecting competitive strength and customer preference in the Cafe & Restaurants industry.
Sprinkles holds a leading market performance percentile of 97 in the United States, placing it in the top 3% of brands. This indicates a strong competitive position with high customer preference. Performance peers in the same range include Hattricks, New Pho Restaurant, Tu Cha, Rax, Trattoria Lombardi's Restaurant, and The Paper Bag.
Customer satisfaction is crucial for brand loyalty and growth. It reflects how well a brand meets or exceeds customer expectations.
Sprinkles' overall customer satisfaction (CSAT) is 73%, up 5.5 percentage points year-over-year, indicating improved customer experiences. Texas, Arizona, and California show high CSAT scores. However, Utah and Florida exhibit decreased satisfaction levels, suggesting potential areas for service improvement.
Average check reflects customer spending per visit. It is a key indicator of pricing strategy effectiveness and customer value perception.
Sprinkles' overall average check is $19.6, a 30% increase year-over-year, showing increased customer spending. Texas leads with an average check of $27.00, followed by California at $25.40. Florida shows the lowest average check at $15.00, indicating regional variations in spending habits.
The number of outlets indicates brand reach and market penetration, reflecting expansion strategy and accessibility to customers.
Sprinkles has a significant presence in California with 10 outlets, followed by Texas with 7. Florida, Nevada and Utah have 2 outlets each, while Arizona and District of Columbia have 1 outlet each. This distribution highlights key markets and potential areas for expansion.
Identifying top competitors helps in understanding the competitive landscape and allows for strategic differentiation and customer retention.
Sprinkles' customers also frequently visit Salt & Straw (9.23%), McDonald's (6.15%), Dunkin' (4.62%), Dave & Buster's (4.62%), and Chick-fil-A (4.62%). Salt & Straw represents the most significant overlap in customer base. These cross-visitation patterns provide insights into customer preferences.
Understanding traffic workload by hours helps optimize staffing and resource allocation to meet peak demand and improve service efficiency.
Sprinkles experiences peak traffic workload between 10 AM and 7 PM, with the highest workload occurring between 2 PM and 4 PM (63.45% and 61.92%). Traffic is lowest between midnight and 6 AM. This highlights the prime operating hours for Sprinkles.
Understanding consumer segments allows for targeted marketing strategies and tailored product offerings to maximize engagement and sales.
Women (Affinity Index: 141%) show higher affinity towards Sprinkles, while men (Affinity Index: 63%) are underrepresented. Gen Z (Affinity Index: 170%) and Gen Y (Affinity Index: 120%) demonstrate strong affinity, whereas Gen X (Affinity Index: 66%) is underrepresented. This suggests effective engagement with younger demographics.