Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence S&P performance in the Thailand and how they change over time
See what factors influence S&P performance in the Thailand and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of S&P' competitors in the Thailand
An analysis of S&P' competitors in the Thailand
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
S&P is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
S&P, with a market performance percentile of 99, is a leading brand. This indicates a dominant market presence compared to competitors like Subway, gyuzanmai 牛ざんまい, Piano Bar, Got Seal La Café, การาจ คาเฟ่ at ชุมพร - Garage Cafe', and New Rose who are in the same top 1%.
Customer satisfaction (CSAT) reflects brand perception. Tracking overall and location-specific CSAT pinpoints areas for service improvement and increased loyalty.
Overall CSAT for S&P is 64%, a decrease of 6.2 percentage points year-over-year. Chiang Mai Province shows high satisfaction (81%) with a significant increase, while Samut Prakan Province has lower satisfaction (50%) with a decrease. Udon Thani Province also has high satisfaction (80%).
Average check reveals customer spending habits. Tracking this metric helps in pricing strategies and understanding customer value.
The overall average check for S&P is 358.9 THB, a decrease of 11.6% year-over-year. Samut Prakan Province shows an average check of 463.6 THB. Monitoring these trends aids in optimizing revenue.
Outlet count reflects brand reach. Tracking outlet distribution across locations helps in assessing market penetration and expansion opportunities.
S&P has a significant presence in Samut Prakan Province (20 outlets), followed by Chon Buri Province (15 outlets) and Nonthaburi Province (13 outlets). This distribution indicates key market areas for S&P in Thailand.
Identifying key competitors helps in strategic positioning. Analyzing cross-visitation patterns reveals direct competitors and potential partnership opportunities.
S&P's top competitors based on customer cross-visitation are Starbucks (14.16%), Café Amazon (11.95%), KFC (7.96%), MK Restaurant (6.19%), and Sizzler (5.75%). These brands represent the primary competitive landscape for S&P.
Traffic workload insights enable operational efficiency. Understanding peak hours helps in staffing and resource allocation to meet customer demand effectively.
S&P experiences peak traffic between 10:00 and 18:00, with the highest workload around 12:00-14:00 (approximately 54%). Traffic workload is lowest between 0:00 and 6:00.
Understanding consumer demographics allows for targeted marketing. Gender and generation insights help in tailoring campaigns to resonate with specific customer groups.
Women are overrepresented among S&P customers (affinity index of 79), while men are highly overrepresented (affinity index of 114). Gen X is highly overrepresented (affinity index of 144), Gen Y has average affinity (affinity index of 99), and Gen Z is underrepresented (affinity index of 53).