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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence S&P performance in the Thailand and how they change over time
See what factors influence S&P performance in the Thailand and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
S&P is right in the middle
Sample of brands in the same percentile
An analysis of S&P' competitors in the Thailand
An analysis of S&P' competitors in the Thailand
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference.
S&P's market performance in Thailand's Cafe & Restaurants industry is at the 55th percentile, indicating an average market standing. This means S&P's foot traffic is on par with competitors like The Best Samui Bar and Restaurant, Smizzle Burger, Hongdae & Cheese Owl Buffet Future Park Rangsit, JEAB Cafe & Thai Food, สามก๊กสุกี้ต้นตำรับ-สาขาลาดพร้าว101, and คอร์เนื้อ ก๋วยเตี๋ยวเนื้อตุ๋น สาขา จรัญสนิทวงศ์-พรานนก.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term growth.
S&P's overall customer satisfaction is 73%, a 4.1 percentage point increase year-over-year. Chon Buri Province shows high satisfaction (94%), while Chiang Mai, Samut Prakan, and Nonthaburi Provinces show lower satisfaction levels. CSAT increased from 58.39% in June to 81.91% in August 2025.
Average check indicates customer spending habits, crucial for revenue forecasting and menu optimization.
S&P's overall average check is 421.2 THB, a 5.5% increase year-over-year. Chon Buri Province has the highest average check (711.9 THB). The average check fluctuated from 377.45 THB in June to 590.32 THB in August 2025.
Outlet count reflects brand reach and expansion strategy, influencing market penetration and accessibility.
S&P has the most outlets in Samut Prakan Province (20), followed by Chon Buri Province (15) and Nonthaburi Province (13). This distribution indicates a strategic focus on these key regions within Thailand.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
S&P's top competitors based on cross-visitation are Café Amazon (12.78%), Starbucks (12.78%), KFC (7.78%), McDonald's (5%), and Inthanin Coffee (4.44%). This indicates that customers who visit S&P also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
S&P experiences peak traffic workload between 10:00 AM and 6:00 PM, with the highest workload at 1:00 PM (54.17%). Traffic is significantly lower during nighttime hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
Women are overrepresented among S&P's consumers (82% affinity), while men are even more overrepresented (116% affinity). Gen X shows very high affinity (145%), while Gen Y (94%) and Gen Z (63%) are underrepresented.