Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Southern Classic Chicken performance in the United States and how they change over time
See what factors influence Southern Classic Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Southern Classic Chicken is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Southern Classic Chicken' competitors in the United States
An analysis of Southern Classic Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Southern Classic Chicken is in the lower 35% of brands, indicating a lagging market position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in a similar range include Penny Ann's Cafe, Sadie's of New Mexico, Old Stove Brewing Co, Coyote Crossing, Becky's Diner, and Cuban Guys Restaurants.
Competitor analysis identifies key rivals, informing strategies to gain market share and customer loyalty.
The top competitors for Southern Classic Chicken, based on customer cross-visitation, are McDonald's (20.33%), Whataburger (14.29%), Chick-fil-A (12.64%), Popeyes Louisiana Kitchen (11.54%), and Sonic Drive-In (10.44%). This shows a significant overlap in customer base with these brands.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Southern Classic Chicken experiences peak traffic between 17:00 and 19:00, with the highest workload at 71.71% at 18:00. Traffic is minimal between 0:00 and 9:00. This data helps optimize staffing during peak hours.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
Southern Classic Chicken's customer base shows a high affinity towards women (96 index) and men (104 index). Gen X is overrepresented (127 index), while Gen Y (85 index) and Gen Z (95 index) are underrepresented. This suggests targeted marketing towards Gen X could be particularly effective.