Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Southern Classic Chicken performance in the United States and how they change over time
See what factors influence Southern Classic Chicken performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Southern Classic Chicken' competitors in the United States
An analysis of Southern Classic Chicken' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Southern Classic Chicken is in the lower 33% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Southern Classic Chicken's market performance is in the lower 33%, indicating a below-average market standing. This suggests the brand captures less foot traffic compared to competitors. Performance peers in a similar range include Nordstrom Ebar Artisan Coffee and 5 Esquinas.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Southern Classic Chicken's overall CSAT is 70%, a decrease of 0.9 percentage points year-over-year. Louisiana shows a higher CSAT (75%) with a growth of 2.5 percentage points, while Texas has a lower CSAT (57%) but also shows growth of 0.9 percentage points. This suggests varying customer experiences across states.
Average check reveals how much customers spend per visit, influencing revenue. Monitoring this KPI helps optimize pricing and identify upselling opportunities.
The overall average check for Southern Classic Chicken is $19.00, a decrease of 2.3% year-over-year. Louisiana has an average check of $19.70, while Texas has a lower average check of $14.20. The decrease suggests potential pricing or spending habit changes.
Outlet count indicates brand reach and market presence. More outlets can lead to greater brand visibility and accessibility for customers.
Southern Classic Chicken has 16 outlets in Louisiana, 2 in Texas, and 1 in Arkansas. The concentration in Louisiana suggests a strong regional presence, while expansion in other states is limited.
Identifying key competitors helps understand the competitive landscape. Analyzing cross-visitation patterns reveals brands competing for the same customer base.
Southern Classic Chicken's top competitors based on customer cross-visitation are McDonald's (23.97%), Popeyes Louisiana Kitchen (15.07%), Whataburger (13.70%), Sonic Drive-In (11.64%), and Chick-fil-A (10.96%). This indicates these brands attract a similar customer demographic.
Traffic workload analysis helps optimize staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Southern Classic Chicken experiences peak traffic between 12 PM and 6 PM, with the highest workload around 1 PM (74.08%). Traffic is minimal before 10 AM and after 9 PM, indicating operational hours should align with peak demand.
Understanding consumer segments allows for targeted marketing. Gender and generational insights inform messaging and product development to resonate with key demographics.
Southern Classic Chicken's customer base shows a higher affinity towards women (89%) and men (110%). Gen X is overrepresented (132%), while Gen Y is underrepresented (84%) and Gen Z is slightly overrepresented (104%). This suggests targeted marketing towards Gen X could be effective.