Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Soul Origin performance in the Australia and how they change over time
See what factors influence Soul Origin performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Soul Origin is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
An analysis of Soul Origin' competitors in the Australia
An analysis of Soul Origin' competitors in the Australia
Top-5 brands that brand's customers also visit
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Soul Origin's market performance is at the 56th percentile, indicating an average/above average market standing. This means Soul Origin performs better than many competitors in the Cafe & Restaurants industry in Australia. Performance peers in the same percentile range include Taco Bell and Lone Star Rib House.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies.
The top competitors for Soul Origin, based on customer cross-visitation, are McDonald's (7.57%), KFC (5.05%), Hungry Jack's Burgers (4.73%), Subway (4.10%), and The Coffee Club (3.47%). This indicates that customers who visit Soul Origin also frequently visit these fast-food and cafe chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Soul Origin experiences peak traffic between 7 AM and 4 PM, with the highest workload around 12 PM (57.83%). Traffic is minimal between 10 PM and 4 AM. This data helps optimize staffing levels and manage resources effectively throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
Soul Origin's customer base shows a higher affinity towards women (110 index) compared to men (91 index). Among generations, Gen Y shows the highest affinity (139 index), while Gen X (47 index) and Gen Z (61 index) are under-indexed. This suggests marketing efforts should focus on Gen Y and consider strategies to attract Gen X and Gen Z.