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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Soul Origin performance in the Australia and how they change over time
See what factors influence Soul Origin performance in the Australia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Soul Origin is right in the middle
Sample of brands in the same percentile
An analysis of Soul Origin' competitors in the Australia
An analysis of Soul Origin' competitors in the Australia
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Soul Origin's market performance is at the 53rd percentile in Australia's Cafe & Restaurants industry, indicating an average market standing. Performance peers include Taco Bill, Kesari, Sushi Jiro, Sushi POP Japan, Enzo's Cucina, and Bottega Coco.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Soul Origin's overall customer satisfaction is 66%, a decrease of 4.5 percentage points year-over-year. Northern Territory shows the highest satisfaction at 88%, while Western Australia has the lowest at 61%. Satisfaction has fluctuated between 63.76% and 67.30% during the reporting period.
Average check indicates customer spending per visit, crucial for revenue optimization and understanding customer value.
Soul Origin's average check is 18.6 AUD, an increase of 11.4% year-over-year. New South Wales has the highest average check at 17.5 AUD, while Queensland has the lowest at 13.2 AUD. The average check fluctuated between 15.79 AUD and 20.88 AUD during the reporting period.
Outlet count reflects brand reach and market presence, influencing accessibility and brand awareness.
Soul Origin has the most outlets in New South Wales (63), followed by Victoria (35), Western Australia (24), Queensland (18), South Australia (10), Australian Capital Territory (5), and Northern Territory (3).
Identifying top competitors helps refine strategies, understand market dynamics, and capture market share.
Soul Origin's top competitors based on customer cross-visitation are McDonald's (9.22%), KFC (4.85%), Hungry Jack's Burgers (4.85%), Guzman y Gomez (4.37%), and Betty's Burgers (2.91%).
Traffic workload analysis optimizes staffing, resource allocation, and operational efficiency during peak hours.
Soul Origin experiences peak traffic between 7 AM and 4 PM, with the highest workload around 11 AM to 1 PM. Traffic is minimal between 9 PM and 4 AM.
Understanding consumer segments enables targeted marketing, personalized experiences, and improved customer engagement.
Soul Origin's customer base shows a higher affinity towards women (index 114) compared to men (index 88). Among generations, Gen Z (index 136) and Gen Y (index 119) show higher affinity compared to Gen X (index 51).