Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Soul Origin performance in the Australia and how they change over time
See what factors influence Soul Origin performance in the Australia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Soul Origin' competitors in the Australia
An analysis of Soul Origin' competitors in the Australia
In Cafés & Restaurants
·Jun – Aug 25
Soul Origin is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Soul Origin holds a leading market performance in Australia's Cafe & Restaurants industry, securing its position in the top 1%. This impressive percentile indicates a strong brand presence and customer preference compared to peers such as Gloria Jean's Coffees.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand image. Higher CSAT often correlates with repeat business.
Soul Origin's overall customer satisfaction (CSAT) is 66%, reflecting a 6.3pp decrease year-over-year. CSAT varies by state, with Northern Territory showing the highest satisfaction at 88%, while South Australia is at 64%. The trend line indicates CSAT fluctuation.
Average check reflects customer spending per visit. A higher average check indicates greater revenue per transaction, boosting profitability.
Soul Origin's overall average check is 19.8 AUD, up 18.5% year-over-year. Average check varies significantly by state. Western Australia leads with 23.1 AUD. The trend shows average check fluctuation over the measured period.
Outlet count indicates brand reach. A larger presence can improve convenience, brand recognition, and accessibility for consumers.
Soul Origin has a significant number of outlets in Australia, predominantly in New South Wales (61 outlets). Victoria follows with 34 outlets, and Western Australia has 20. This distribution reveals regional market penetration.
Identifying key competitors highlights market rivals. Cross-visitation rates show shared customers, guiding competitive strategies and marketing.
McDonald's (7.53%) and KFC (6.45%) are the top competitors for Soul Origin based on cross-visitation. This indicates that customers of Soul Origin also frequently visit these fast-food chains. Guzman y Gomez at 5.02%.
Traffic workload by hour uncovers peak times. Knowing high-traffic periods helps optimize staffing, marketing, and resource allocation for better service.
Soul Origin experiences peak traffic between 7 AM and 5 PM, with the highest workload occurring around 12 PM (57.98%). Traffic is minimal during nighttime hours. Optimize staffing and promotions for peak hours.
Understanding consumer segments enables targeted marketing. Tailoring messages to gender and generation improves engagement and campaign effectiveness.
Soul Origin's customer base shows higher affinity among women (index 110) and Gen Z (index 122). There is also a high affinity for Gen Y. This suggests these segments are overrepresented compared to the average consumer.