Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence SoFresh performance in the United States and how they change over time
See what factors influence SoFresh performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of SoFresh' competitors in the United States
An analysis of SoFresh' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
SoFresh is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
SoFresh's Market Performance is at the 99th percentile, indicating a leading position in the market. This means SoFresh captures significantly more customer traffic compared to most competitors in the Cafe & Restaurants industry in the United States. Performance peers in a similar range include Sweetwater Tavern, Bucharest Grill, Ling & Louie's Asian Bar and Grill, Nukha - Restaurant & Lounge, West Coast Sourdough, and Ida Claire.
Customer Satisfaction reflects customer loyalty and overall brand perception, crucial for retention and growth.
SoFresh's overall customer satisfaction (CSAT) is 82%, a decrease of 3.1 percentage points year-over-year. CSAT in Pennsylvania is 85%, down 5.6 percentage points, while Florida has a CSAT of 82%, down 3.1 percentage points. The dynamic CSAT data shows fluctuations between 77.88% and 87.26% from May to July 2025, suggesting variability in customer experiences during this period.
Average Check monitors spending per customer, impacting revenue and profitability. Indicates customer's perceived value.
SoFresh's overall average check is $19.00, a 2.3% increase year-over-year. In Pennsylvania, the average check is $19.90 with 0% growth, and in Florida, it's $18.90 with 0% growth. Dynamic data shows average check values fluctuating between $17.17 and $20.64 from May to July 2025, indicating variability in customer spending over time.
Number of Outlets indicates brand reach and expansion. Tracking outlets informs about market coverage and growth strategy.
SoFresh has 18 outlets in Florida and 3 outlets in Pennsylvania. This distribution indicates a stronger presence in Florida compared to Pennsylvania, suggesting a regional focus or expansion strategy that prioritizes Florida. No growth data is provided for the number of outlets.
Competitor analysis identifies key market rivals and overlaps in customer base, informing competitive strategy.
The top competitors for SoFresh, based on cross-visitation, are McDonald's (8.05%), Taco Bell (6.04%), Dunkin' (6.04%), Starbucks (6.04%), and Chipotle Mexican Grill (5.37%). This indicates that customers who visit SoFresh also frequently visit these fast-food and fast-casual chains.
Traffic Workload reveals peak hours and customer flow, guiding staffing and operational efficiency.
SoFresh experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload occurring at 1:00 PM (61.09%). There is minimal traffic during the night. This data suggests that SoFresh should optimize staffing and resources to manage customer flow effectively during these peak hours.
Consumer Segments help tailor marketing by understanding customer demographics. It informs targeted marketing and positioning strategies.
SoFresh's customer base has a higher affinity towards women (123%) and Gen Z (135%). This suggests a stronger appeal to these segments compared to the average consumer. Gen X is at 101%, and Gen Y is at 104%, meaning that they are average represented. Men are under-indexed (79%) compared to the average.