Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smallcakes performance in the United States and how they change over time
See what factors influence Smallcakes performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Smallcakes is in the lower 32% of brands
Sample of brands in the same percentile
An analysis of Smallcakes' competitors in the United States
An analysis of Smallcakes' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Smallcakes' market performance is in the lower 32%, indicating a lagging position. This means Smallcakes captures less foot traffic compared to most competitors. Performance peers in the same percentile range include Flama Llama, Nordstrom Ebar Artisan Coffee, Scoma's Restaurant, 5 Esquinas, Javed Nihari Restaurant, and Nanou French Bakery & Cafe.
Identifying top competitors based on cross-visitation patterns helps refine marketing strategies and understand customer preferences.
The top competitors for Smallcakes, based on customer cross-visitation, are Wendy's (7.14%), Jersey Mike's Subs (4.76%), Chick-fil-A (4.76%), McDonald's (4.76%), and Subway (4.76%). This indicates that Smallcakes' customers also frequent these fast-food and sandwich chains.
Analyzing traffic workload by hour helps optimize staffing and resource allocation to meet customer demand effectively.
Smallcakes experiences peak traffic between 11 AM and 4 PM, with the highest workload around 12 PM (52.93%). Traffic is minimal during early morning and late evening hours. This data can inform staffing and operational decisions.
Understanding consumer demographics allows for targeted marketing, product development, and personalized customer experiences.
Smallcakes' customer base shows a higher affinity among women (134 index) compared to men (67 index). Gen Y (121 index) and Gen Z (123 index) are overrepresented, while Gen X (85 index) is underrepresented. This suggests a stronger appeal to younger, female consumers.