Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Smallcakes performance in the United States and how they change over time
See what factors influence Smallcakes performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smallcakes' competitors in the United States
An analysis of Smallcakes' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Smallcakes is in the top 2% of brands
Sample of brands in the same percentile
Market performance percentile as brand’s share of foot traffic reveals competitive strength and customer preference in the industry.
Smallcakes' MARKET PERFORMANCE is at the 98th percentile, indicating a leading position. This signifies a strong competitive standing. Performance peers include Banan, Fielder's Choice Ice Cream, Barrel & Boar, Indochine Restaurant, The Corner Diner, and C&S Seafood & Oyster Bar.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Monitoring CSAT helps identify areas for service improvement.
Smallcakes' overall CSAT is 89%, a 9.1pp increase year-over-year, indicating improved customer satisfaction. Florida shows the highest CSAT at 95% with a 21.5pp increase. Texas has a CSAT of 79% with no growth. The CSAT increased from 75.36 in May to 93.00 in June, then decreased to 90 in July.
Average check shows spending per customer, revealing pricing strategy effectiveness and customer purchase behavior.
Smallcakes' overall average check is $17, a 14.4% decrease year-over-year. Georgia shows the highest average check at $35.5 USD. Florida shows average check at $13.5 USD. Average check decreased from $15.94 in May to $14.31 in June, then increased to $21.94 in July.
Outlet count indicates brand reach and growth. It shows market penetration and expansion progress.
Smallcakes has the most outlets in Texas (6), followed by Florida (4). Louisiana has 3 outlets, while Arkansas, Missouri and Georgia each have 2. Colorado, Kansas, Arizona, and South Carolina each have 1 outlet.
Competitor analysis reveals market dynamics and helps identify opportunities to gain a competitive edge.
Smallcakes' top competitors based on customer cross-visitation are McDonald's (8.99%), Crumbl (7.87%), Subway (6.74%), Bojangles (4.49%), and Wendy's (4.49%). These brands attract a significant portion of Smallcakes' customer base.
Traffic workload reveals peak hours, helping optimize staffing and resource allocation for better service.
Smallcakes experiences peak traffic workload between 12:00 PM and 4:00 PM, with the highest workload at 1:00 PM (57.24). Traffic is minimal between midnight and 9:00 AM.
Analyzing consumer segments by Gender/Generation informs targeted marketing. Affinity insights enable strategic positioning.
Women (affinity index 138) are overrepresented among Smallcakes' consumers, while men (affinity index 65) are underrepresented. Gen Y (affinity index 122) is overrepresented, while Gen X (affinity index 92) and Gen Z (affinity index 89) are underrepresented.
Cafés & Restaurants