Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Smallcakes performance in the United States and how they change over time
See what factors influence Smallcakes performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Smallcakes' competitors in the United States
An analysis of Smallcakes' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Smallcakes is in the lower 31% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Smallcakes is in the lower 31% of brands, indicating a below-average market position. This suggests weaker competitive strength. Performance peers in the same percentile range include Mike’s Superior Deli and Grill, Northern China Eatery (Beltline), Spinato's Pizzeria and Family Kitchen, Box St. All Day, Big Woods, and Mad Nice.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue. High CSAT scores drive positive word-of-mouth.
Smallcakes has an overall CSAT of 91%, a significant increase of 10.1 percentage points year-over-year. Colorado and North Carolina lead with 96% CSAT. Texas shows a decrease in CSAT (-5.3pp). CSAT fluctuated between 81.05% and 94.76% during the reporting period.
Average check reveals customer spending habits, influencing revenue strategies. Monitoring trends helps optimize pricing and promotions for profitability.
Smallcakes' overall average check is $18.50, a decrease of 17.9% year-over-year. Georgia has the highest average check at $36.10, while Florida's is $13.50. The average check varied between $14.31 and $25.45 during the period.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential revenue streams across different locations.
Smallcakes has the most outlets in Texas (6), followed by Florida (5) and Georgia (4). Louisiana has 3 outlets, while Arkansas, Missouri, and North Carolina each have 2. Kansas, Oklahoma, and South Carolina each have 1 outlet.
Identifying competitors helps refine strategies. Cross-visitation data reveals brands attracting similar customers, informing competitive positioning.
Smallcakes' top competitors based on cross-visitation are Wendy's and Whataburger (5.71% each), followed by Popeyes Louisiana Kitchen, Zaxbys Chicken Fingers & Buffalo Wings, and Dairy Queen (4.29% each). This indicates shared customer interest with these fast-food chains.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and maximizes revenue potential.
Smallcakes experiences peak traffic between 11 AM and 4 PM, with the highest workload around 12 PM (53.09%). Traffic is minimal before 9 AM and after 9 PM. This data informs staffing and operational adjustments.
Understanding consumer segments enables targeted marketing. Gender and generational insights refine messaging and product offerings for optimal engagement.
Women show a high affinity (128 index) for Smallcakes, while men are under-indexed (73 index). Gen Y exhibits a high affinity (126 index), Gen Z is around average (101 index), and Gen X is under-indexed (82 index). This suggests targeted marketing towards women and Gen Y.