Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Sign performance in the Saudi Arabia and how they change over time
See what factors influence Sign performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sign' competitors in the Saudi Arabia
An analysis of Sign' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sign is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Sign is a leading brand in Saudi Arabia's Cafe & Restaurants industry, securing a top 1% market performance percentile. This position highlights strong customer preference and competitive advantage. Al Romansiah, Kudu, McDonald's, برغرايززر | Burgerizzr, Al Baik and Tazaj are performance peers.
Customer satisfaction is crucial for loyalty, directly impacting revenue and brand reputation in the competitive cafe & restaurant sector.
Sign's customer satisfaction (CSAT) is 77%, up 1 percentage point year-over-year. Makkah Region shows a higher CSAT at 80% with a 6.6 percentage point increase, while Riyadh Region has a CSAT of 75% with a decrease of 2.1 percentage points. This indicates overall positive customer perception, with regional variations requiring attention.
Average check reveals customer spending habits, vital for menu optimization and revenue management in the cafe & restaurant business.
Sign's overall average check is 52.6 SAR, down 2.1% year-over-year. The Riyadh Region has an average check of 53.7 SAR, while the Makkah Region shows 51.9 SAR. A slight decrease in average spending suggests monitoring pricing strategies and promotional effectiveness is necessary.
Outlet count reflects brand reach and market penetration, vital for growth and accessibility in the cafe & restaurant sector.
Sign has 13 outlets in the Riyadh Region and 4 in the Makkah Region. The distribution indicates a stronger presence in Riyadh, suggesting potential expansion opportunities in other regions to enhance market coverage.
Understanding competitors' visitation patterns enables strategic positioning and targeted customer acquisition efforts.
Sign's customers also visit Al Baik (7.01%), McDonald's (6.15%), Half Million (5.40%), Dunkin' (5.02%), and Kudu (4.46%). These cross-visitation patterns highlight key competitors and potential partnership or competitive strategies.
Traffic workload by hours reveals peak operational times, enabling optimal staffing and resource allocation.
Sign experiences peak traffic between 21:00 and 23:00, with the highest workload at 23:00 (82.91%). The lowest traffic occurs between 4:00 and 10:00. Operational adjustments should focus on maximizing service efficiency during peak hours.
Analyzing consumer segments by gender and generation enables targeted marketing and positioning strategies.
Sign's consumer base shows an overrepresentation of men (affinity index 104) and an underrepresentation of women (affinity index 91). Gen Z is significantly overrepresented (affinity index 143), while Gen X (affinity index 84) and Gen Y (affinity index 98) are underrepresented. These affinity indices inform targeted marketing efforts to align with key demographic groups.