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Managing Partner, Global Business Development
See what factors influence Half Million performance in the Saudi Arabia and how they change over time
See what factors influence Half Million performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Half Million' competitors in the Saudi Arabia
An analysis of Half Million' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Half Million is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand share of foot traffic, indicating competitive strength and customer preference in the cafe & restaurant industry.
Half Million is in the top 1% (99th percentile), indicating a leading market position in Saudi Arabia's cafe & restaurant industry. This signifies strong customer preference relative to competitors such as Hardee's, The Coffee Address, Burger King, Shawarma House, Deep Fries, and اصل البرجر TBO, which are also in a very high percentile.
Customer satisfaction (CSAT) reflects customer happiness, driving loyalty and positive brand perception, vital for sustained business success.
Half Million's overall CSAT is 78%, up 5.2 percentage points year-over-year, indicating improved customer happiness. Eastern Province shows the highest CSAT at 84%, while Al-Qassim and Ḥa'il Provinces have decreased CSAT. The CSAT demonstrates a fluctuation across the months.
Average check (transaction value) indicates customer spending habits, directly influencing revenue and profitability in the cafe & restaurant sector.
Half Million's average check is 36.8 SAR, a 9.7% increase year-over-year, suggesting customers are spending more. 'Asir and Tabuk Provinces lead with 40.5 SAR. The average check value shows a fluctuation across the months.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to enhance market position and customer retention.
Half Million's top competitors are Al Baik (11.56% cross-visitation), McDonald's (11.27%), Dunkin' (9.26%), Kudu (6.33%), and Al Romansiah (6.09%). This indicates that customers who visit Half Million also frequently visit these brands.
Consumer segment analysis informs targeted marketing and product positioning by understanding the demographic makeup and preferences of the customer base.
Half Million shows a slightly higher affinity with women (104) compared to men (98). Gen Z (133) are significantly over-represented, with a high affinity, while Gen X (71) are under-represented. Gen Y's affinity index is 97.