Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Saudi Arabia and how they change over time
See what factors influence McDonald's performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of McDonald's' competitors in the Saudi Arabia
An analysis of McDonald's' competitors in the Saudi Arabia
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a leading position with a percentile of 93 in Saudi Arabia's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference compared to peers like Al Romansiah and Kudu.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
McDonald's overall customer satisfaction in Saudi Arabia is 38%, a decrease of 3.8 percentage points year-over-year. Al Jawf Region shows the highest satisfaction at 53%, while Jazan Province experienced a significant decrease. This suggests a need for targeted improvements.
Average check indicates customer spending per visit, crucial for revenue optimization and profitability analysis.
The average check for McDonald's in Saudi Arabia varies by region, with Al-Bahah Province showing the highest average check at 69.3 SAR. Overall average check data is not available, but the trend shows a slight decrease from June to July 2025.
Outlet count reflects market reach and accessibility, influencing brand visibility and customer convenience.
McDonald's has the highest number of outlets in Riyadh Region (175), followed by Makkah Region (116) and Eastern Province (81). This distribution indicates a strategic focus on major urban centers within Saudi Arabia.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for McDonald's in Saudi Arabia, based on cross-visitation, are Al Baik (14.67%), Kudu (9.96%), and KFC (9.50%). This indicates that customers who visit McDonald's also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in Saudi Arabia experiences peak traffic workload between 8 PM and 11 PM (hod 20-23), with the highest workload at 11 PM (hod 23). The lowest traffic is observed between 4 AM and 6 AM (hod 4-6).
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
McDonald's in Saudi Arabia shows high affinity with women (77%) and men (110%). Gen Z (118%) and Gen Y (103%) are overrepresented, indicating a strong appeal to younger generations, while Gen X (86%) is underrepresented.
