Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Saudi Arabia and how they change over time
See what factors influence McDonald's performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Saudi Arabia
An analysis of McDonald's' competitors in the Saudi Arabia
Cafés & Restaurants
Market performance percentile reveals competitive strength and customer preference, reflecting brand's share of foot traffic in the industry.
McDonald's in Saudi Arabia holds a leading position with a 99th percentile. This signifies a strong market presence. Performance peers like Al Romansiah, Al Baik, Sign, Dunkin', Kudu, and KFC share this leading position.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, crucial for retention and positive word-of-mouth, thus impacting revenue.
McDonald's overall CSAT in Saudi Arabia is 36%, a decrease of 3.8 percentage points year-over-year. Riyadh Region and Jazan Province show 41% satisfaction. Al Jawf Region shows significant improvement with a 14pp increase.
Average check reflects customer spending habits, impacting overall revenue and profitability. Tracking this KPI is crucial for pricing strategies.
The overall average check for McDonald's in Saudi Arabia is 56.6 SAR, a 3.3% increase year-over-year. Al Jawf Region has the highest average check at 72.6 SAR, while Northern Borders Province is at 64 SAR.
Outlet count reflects market reach and brand accessibility, influencing revenue potential. Expansion strategy effectiveness is measured via outlet growth.
McDonald's has 169 outlets in the Riyadh Region, dominating its presence in Saudi Arabia. Makkah Region follows with 108 outlets, and the Eastern Province has 81 outlets. Distribution varies significantly by region.
Identifying top competitors and cross-visitation patterns reveals consumer preferences and helps refine competitive strategies for market share.
Al Baik is the top competitor for McDonald's in Saudi Arabia, with a cross-visitation rate of 15.10%. Kudu and Dunkin' are also key competitors, with cross-visitation rates of 10.66% and 10.64% respectively.
Traffic workload analysis highlights peak hours, informing staffing and resource allocation to optimize service and customer experience for revenue.
McDonald's in Saudi Arabia experiences peak traffic workload between 8 PM and 11 PM, with the highest workload around 10 PM (72.15%). Traffic is lowest between 4 AM and 6 AM, indicating optimal times for restocking.
Understanding consumer segments by gender and generation helps tailor marketing and product strategies, improving brand affinity and engagement.
McDonald's customer base in Saudi Arabia shows a higher affinity among men (110) compared to women (77). Gen Z shows the highest affinity (113), followed by Gen Y (102), while Gen X is under-indexed (90).
