Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Burger King performance in the Saudi Arabia and how they change over time
See what factors influence Burger King performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Saudi Arabia
An analysis of Burger King' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the cafe and restaurant industry.
Burger King's market performance is in the top 1%, indicating a leading position. This high percentile suggests strong customer preference and competitive advantage. Performance peers within the same percentile range include Deep Fries, Hardee's, Shawarmer | شاورمر, Half Million, Starbucks, and The Coffee Address | عنوان القهوة.
Customer satisfaction reflects brand perception, driving loyalty and repeat business, and highlighting areas for service improvement.
Burger King's overall customer satisfaction is 87%, a significant 19.7 percentage point increase year-over-year. Ḥa'il Province has the highest CSAT at 95%, while Tabuk Province shows the largest growth at 44.2 percentage points. CSAT remained consistently high throughout the observed period.
Average check indicates customer spending per visit, crucial for revenue optimization and understanding customer purchase behavior.
The overall average check for Burger King is 83.5 SAR, a 22% increase year-over-year. Medina Province has the highest average check at 120 SAR. The average check fluctuated between 78 SAR and 90 SAR during the observed period, showing a dynamic pricing and purchase behavior.
Outlet count shows brand's reach and accessibility, vital for market penetration and serving a broad customer base.
Burger King has the most outlets in Riyadh Region (61), followed by Makkah Region (36) and Eastern Province (28). The number of outlets in each region reflects strategic market presence, with Riyadh having the highest concentration.
Competitor analysis shows market rivalry. It guides strategy by revealing customer choices and brand positioning relative to peers.
Burger King's top competitors based on customer cross-visitation are KFC (14.44%), McDonald's (8.38%), Al Baik (7.83%), Dunkin' (7.48%), and Kudu (7.31%). These brands represent the main alternatives customers consider.
Traffic workload by hour reveals peak times and staffing needs, crucial for efficient operations and customer satisfaction.
Burger King experiences the highest traffic workload between 22:00 and 23:00, reaching 63.27%. Traffic is lowest between 4:00 and 5:00, at 8.46%. This data highlights periods when staffing and resources should be optimized to meet demand.
Consumer segments highlight key demographics. Affinity insights inform targeted marketing and strategic positioning for brand relevance.
Burger King's customer base shows that women are under-indexed (58) and men are over-indexed (117). Gen X is under-indexed (38), while Gen Y (109) and Gen Z (153) are over-indexed. This indicates a stronger affinity among younger generations.