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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Al Baik performance in the Saudi Arabia and how they change over time
See what factors influence Al Baik performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Al Baik' competitors in the Saudi Arabia
An analysis of Al Baik' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Al Baik is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing competitive strength and customer preference.
Al Baik's market performance is in the top 1% exhibiting a leading position in the Saudi Arabian cafe & restaurant industry. This signifies strong customer preference and competitive advantage relative to peers like Dunkin', McDonald's, Al Romansiah, KFC, Sign and Kudu all of whom share the same percentile range.
Customer satisfaction is crucial, reflecting loyalty and predicting future success through repeat business and positive recommendations.
Al Baik's overall customer satisfaction in Saudi Arabia is 50%, a 9.8 percentage points increase year-over-year. Ḥa'il Province shows the highest satisfaction at 74%, while Al-Qassim Province has the lowest at 52%. This indicates positive trends in customer perception across most regions, with some areas showing substantial improvement.
Average check reveals customer spending habits and revenue potential, critical for profitability and strategic pricing adjustments.
Al Baik's overall average check in Saudi Arabia is 55.7 SAR, a 10% increase year-over-year. Ḥa'il Province has the highest average check at 81.2 SAR. This suggests increased customer spending per visit, potentially due to menu adjustments or increased order sizes.
Outlet count indicates market reach and growth, impacting brand accessibility and overall revenue potential.
Al Baik has the largest number of outlets in Makkah Region (91), followed by Riyadh Region (45). The distribution shows a concentration in key urban areas, with lower presence in other regions. This may highlight strategic focus or regional expansion opportunities.
Understanding key competitors helps refine strategies, identifying direct rivals and customer cross-visitation patterns.
McDonald's (11.59%) shows the highest cross-visitation with Al Baik customers. Dunkin' (7.91%), Kudu (6.98%), KFC (6.88%) and Al Romansiah (6.65%) also exhibit notable cross-visitation. This highlights key competitors attracting a portion of Al Baik's customer base.
Traffic workload analysis helps optimize staffing and resources, aligning operations with peak customer activity times.
Al Baik experiences peak traffic workload between 20:00 and 23:00, with the highest load at 22:00 (76.65%). Traffic is lowest between 03:00 and 05:00. This reveals prime hours for promotions and staffing adjustments.
Consumer segment insights enable tailored marketing, leveraging demographic data to enhance engagement and brand affinity.
Al Baik's customer base shows high affinity among men (Index 122) and Gen X (Index 113). Gen Y also shows affinity (Index 101). Gen Z is under-indexed (Index 79). This suggests targeting strategies should focus on the strong engagement from men and Gen X.