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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Shake Shack performance in the Turkey and how they change over time
See what factors influence Shake Shack performance in the Turkey and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Shake Shack is right in the middle
Sample of brands in the same percentile
An analysis of Shake Shack' competitors in the Turkey
An analysis of Shake Shack' competitors in the Turkey
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Shake Shack's market performance in Turkey is at the 47th percentile, indicating a below average/lagging market standing. This means that Shake Shack captures less foot traffic compared to many competitors. Performance peers in the same percentile range include POCO Coffee & Matcha Bar, Osmanli Restaurant, Magnolia Shop Coffee Co, Blue Hawaii Restaurant Steak House &Bar, Beykoz Balık Ekmek, and Eleos.
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting repeat business and word-of-mouth referrals.
Shake Shack's overall CSAT in Turkey is 51%, a 5.6 percentage point increase year-over-year. This indicates a positive trend in customer satisfaction. The Marmara Region shows a CSAT of 51%, with a similar growth of 5.6 percentage points. The CSAT trend shows fluctuations between May and July 2025, with a low of 47.5% in July.
Average check reveals customer spending habits, reflecting menu pricing strategy and perceived value.
The overall average check for Shake Shack in Turkey is 693 TRY, a 25.3% increase year-over-year. This suggests customers are spending more per visit. The Marmara Region mirrors this average check. The average check fluctuated between May and July 2025, peaking at 742.59 TRY in June.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Shake Shack has 10 outlets in the Marmara Region and 1 outlet in the Mediterranean Region of Turkey. This distribution highlights a concentration of outlets in the Marmara Region, indicating a strategic focus on this area.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for Shake Shack in Turkey, based on customer cross-visitation, are Starbucks (6.90%), Kahve Dünyası (6.90%), Hafiz Mustafa 1864 (5.91%), McDonald's (5.42%), and Happy Moon's (5.42%). This indicates that customers who visit Shake Shack also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Shake Shack's peak traffic workload in Turkey occurs between 10:00 AM and 10:00 PM, with the highest traffic around 5:00 PM (57.64%). Traffic is minimal between midnight and 9:00 AM. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, tailoring products and messaging to specific demographics.
Women are overrepresented among Shake Shack's customers in Turkey (affinity index 103), while men are slightly underrepresented (affinity index 98). Gen Y is significantly overrepresented (affinity index 171), indicating a high affinity for the brand among this generation.