Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Shake Shack performance in the United Kingdom and how they change over time
See what factors influence Shake Shack performance in the United Kingdom and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Shake Shack' competitors in the United Kingdom
An analysis of Shake Shack' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Shake Shack is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Shake Shack's market performance is at the 99th percentile in the United Kingdom's Cafe & Restaurants industry, marking it as a leading brand. This high percentile signifies strong market presence and customer preference compared to peers. The performancePeers within the adjacent percentile range were not indicated. This shows that Shake Shack has dominant position.
Customer satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and brand reputation. It's vital for sustainable growth.
Shake Shack's overall customer satisfaction is 79%, a decrease of 3.1 percentage points year-over-year. In England, CSAT is 79%, while in Wales, it's 68%, with a more significant decrease of 20.7 percentage points. The satisfaction decreasing in Wales needs attention.
Average check reveals how much customers spend per visit, crucial for revenue insights and pricing strategy optimization.
The overall average check for Shake Shack is £21.1, up by 10.6% year-over-year. The average check in England is £21.1, while in Wales, it's £17.9. This indicates customers are spending more per visit compared to the previous year. No growth values for the states were indicated.
Number of outlets indicates brand reach and market penetration, influencing accessibility and potential customer base.
Shake Shack has a total of 16 outlets in the United Kingdom. 15 are located in England and 1 in Wales. The distribution indicates a strong presence in England, with opportunity for growth in Wales.
Understanding key competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Shake Shack's top competitors based on cross-visitation are McDonald's (7.18%), Five Guys (4.87%), Dishoom (3.97%), Nando's (3.46%), and JD Wetherspoon (2.44%). This data suggests that Shake Shack's customers also frequent these establishments, highlighting their competitive landscape.
Analyzing traffic workload helps optimize staffing, manage resources, and enhance customer experience during peak hours.
Traffic workload for Shake Shack peaks between 11 AM and 8 PM, with the highest traffic workload between 12 PM and 6 PM. The lowest traffic is between 1 AM and 7 AM. Resource allocation and staffing should align with these peak hours to ensure optimal service.
Consumer segments provide insights for targeted marketing, product development, and personalized customer experiences.
Shake Shack's consumer base shows a high affinity towards women (96) and men (103). By generation, there's high affinity among Gen Y (120) and Gen Z (123). There's underrepresentation among Gen X (75) relative to the average consumer. Targeted marketing can leverage these affinity insights.