Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Afrikana performance in the United Kingdom and how they change over time
See what factors influence Afrikana performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Afrikana' competitors in the United Kingdom
An analysis of Afrikana' competitors in the United Kingdom
In Cafés & Restaurants
·Jul – Sep 25
Afrikana is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Afrikana's market performance is at the 65th percentile, indicating an average/above average market standing. This means Afrikana is ahead of many competitors in the Cafe & Restaurants industry in the United Kingdom. Performance peers in the same percentile range include Mildreds, Hobson's Fish & Chips, Moose Coffee, Hickory's Smokehouse, Fatt Pundit, and Shake Shack.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth.
Afrikana's overall customer satisfaction is 89%, a slight decrease of 1 percentage point year-over-year. Satisfaction is highest in Wales and England (90% each), but lower in Scotland (82%). This suggests a need to investigate and address the factors causing lower satisfaction in Scotland to maintain overall brand health.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
Afrikana's average check is £32.80, a decrease of 7.5% year-over-year. Scotland and Wales have the highest average check at £34.70, while England's average check is £32.70. The overall decrease suggests a need to analyze spending patterns and potentially adjust menu offerings or pricing strategies.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness.
Afrikana has 18 outlets in England, 1 in Scotland, and 1 in Wales. The concentration of outlets in England indicates a strong regional presence, while the smaller number in Scotland and Wales suggests potential for expansion in those regions to increase brand visibility and market share.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and differentiation.
Afrikana's top competitors based on customer cross-visitation are McDonald's (2.76), Nando's (2.21), Haute Dolci (2.21), Popeyes Louisiana Kitchen (1.93), and chaiiwala (1.93). This indicates that customers who visit Afrikana also frequently visit these brands, suggesting a need to analyze their offerings and identify opportunities for differentiation.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient operations and customer service.
Afrikana experiences peak traffic workload between 17:00 and 21:00, with the highest workload at 19:00 (59.27) and 20:00 (59.33). Traffic is minimal between midnight and noon. This data suggests a need to optimize staffing and resource allocation during peak hours to ensure efficient operations and customer satisfaction.
Consumer segment analysis informs targeted marketing, enhancing relevance and engagement by understanding audience demographics.
Afrikana's customer base shows a higher affinity towards women (111 index) compared to men (91 index). Gen Y shows the highest affinity (143 index), while Gen X (47 index) and Gen Z (72 index) are under-indexed. This suggests marketing efforts should focus on Gen Y and consider strategies to increase engagement with Gen X and Gen Z.