Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Afrikana performance in the United Kingdom and how they change over time
See what factors influence Afrikana performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Afrikana' competitors in the United Kingdom
An analysis of Afrikana' competitors in the United Kingdom
In Cafés & Restaurants
·Jun – Aug 25
Afrikana is in the top 1% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile indicates the brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Afrikana's market performance is at the 99th percentile, which signifies a leading position in the United Kingdom's Cafe & Restaurants industry. This means Afrikana captures more customer traffic than 99% of its competitors. Performance peers in the same percentile are Revolución de Cuba, Casa do Frango, Maharaja Of India, The Sushi Co, Caravan and Little Dessert Shop.
Customer satisfaction (CSAT) reflects how happy customers are with their experiences, directly impacting loyalty, retention, and brand reputation.
Afrikana's overall CSAT is 88%, a decrease of 1.9 percentage points year-over-year. CSAT varies by location, with Wales at 95% (+27pp), England at 88% (-2.2pp), and Scotland at 87% (-3.7pp). This indicates varying customer experiences across different regions of the United Kingdom.
Average check reveals customer spending habits, crucial for revenue forecasting, menu optimization, and understanding pricing effectiveness.
Afrikana's overall average check is £33.90, a decrease of 1% year-over-year. Average check varies by location, with Wales at £36.30, Scotland at £34.70, and England at £33.80. These figures indicate slight variations in customer spending across different regions.
Number of outlets indicates brand reach and market presence, affecting accessibility and overall revenue potential.
Afrikana has 14 outlets in England, 1 in Scotland, and 1 in Wales. The concentration of outlets in England suggests a strategic focus on that region, with a smaller presence in Scotland and Wales.
Competitor analysis identifies key rivals, their strengths, and customer overlap, informing competitive strategies and market positioning.
Afrikana's top competitors based on customer cross-visitation are Popeyes Louisiana Chicken (3.50%), KFC (2.43%), McDonald's (2.43%), German Doner Kebab (1.89%), and World Dorado Steakhouse (1.89%). This indicates significant customer overlap with these fast-food and casual dining brands.
Traffic workload analysis reveals peak hours, enabling staffing optimization, efficient resource allocation, and improved customer service.
Afrikana experiences peak traffic between 17:00 and 21:00, with the highest workload at 19:00 (59%). Traffic is minimal between 0:00 and 11:00. Staffing should be maximized during peak hours to ensure smooth operations and customer satisfaction.
Analyzing consumer segments by gender and generation enables tailored marketing, improving engagement and brand resonance.
Afrikana's customer base shows high affinity towards women (118) and Gen Y (143), indicating these segments are overrepresented compared to the average consumer. Conversely, there is lower affinity from men (87), Gen X (66), and Gen Z (55).