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Managing Partner, Global Business Development
See what factors influence SECOND FLOOR CAFE performance in the Taiwan and how they change over time
See what factors influence SECOND FLOOR CAFE performance in the Taiwan and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
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Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of SECOND FLOOR CAFE' competitors in the Taiwan
An analysis of SECOND FLOOR CAFE' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
SECOND FLOOR CAFE is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
SECOND FLOOR CAFE holds a leading position with a market performance percentile of 99 in Taiwan's Cafe & Restaurants industry. This signifies a substantial share of customer traffic compared to peers. Performance peers include 田季發爺燒肉, 12 Hotpot, Hungkan Dim Sum, Rolling Thai, Chien-Yen Shabu Shabu, and King Of Hot Pot.
Customer Satisfaction (CSAT) indicates loyalty. Monitoring CSAT helps identify areas for improvement and maintain a strong brand reputation.
The overall CSAT for SECOND FLOOR CAFE is 75%, a decrease of 5.5 percentage points year-over-year. CSAT varies by city, with Kaohsiung having the highest (80%) and Taipei at 74%. There's a downward trend in satisfaction across all listed cities. This suggests a need to address potential issues affecting customer experience.
Average Check (Avg Check) reflects spending per customer. Tracking this KPI helps in understanding revenue trends and customer purchasing behavior.
The overall average check for SECOND FLOOR CAFE is 562.3 TWD, a decrease of 1.4% year-over-year. Kaohsiung has the highest average check (595.4 TWD), while other cities have slightly lower values. The trend indicates a minor decline in customer spending compared to the previous year.
Number of Outlets indicates brand reach. Tracking outlet distribution helps evaluate market penetration and expansion effectiveness.
SECOND FLOOR CAFE has a total of 17 outlets in Taiwan. Taipei leads with 9 outlets, followed by Taichung and New Taipei with 2 each. Tainan, Taoyuan City, Kaohsiung and Chiayi each have 1 outlet, indicating a concentration in Taipei and surrounding areas.
Competitor analysis identifies key players. Understanding customer cross-visitation helps refine marketing and retain customers effectively.
The top competitors for SECOND FLOOR CAFE based on customer cross-visitation are Starbucks (6.75%), McDonald's (6.59%), Kura Sushi (2.68%), Louisa Coffee 路易莎咖啡 (2.36%), and MOS Burger (1.95%). This data highlights significant overlap in customer preferences with these major brands.
Traffic Workload reveals peak hours. Understanding traffic patterns helps optimize staffing, resource allocation, and operational efficiency.
SECOND FLOOR CAFE experiences peak traffic workload between 11:00 and 20:00, with the highest workload around 13:00 (62.98%) and 18:00 (62.62%). Traffic is minimal during the early morning hours. This data can inform staffing and promotional strategies.
Understanding consumer segments enables targeted marketing. Affinity insights inform positioning strategies to resonate with specific demographics.
Women (99 affinity index) and Men (101 affinity index) are almost equally represented. Gen X exhibits a high affinity (221 affinity index), while Gen Y (83 affinity index) and Gen Z (50 affinity index) are under-indexed. This suggests targeted marketing towards Gen X could be particularly effective.