Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence 12 Hotpot performance in the Taiwan and how they change over time
See what factors influence 12 Hotpot performance in the Taiwan and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of 12 Hotpot' competitors in the Taiwan
An analysis of 12 Hotpot' competitors in the Taiwan
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
12 Hotpot is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile reveals brand strength and customer preference, vital for competitive positioning in the industry.
12 Hotpot, with a 99th percentile, holds a leading market position. This indicates superior brand preference and foot traffic compared to peers like Hungkan Dim Sum, SECOND FLOOR CAFE, Chien-Yen Shabu Shabu, 田季發爺燒肉, 潮州牛肉福 創始店, and Rolling Thai, signaling a robust competitive edge.
CSAT reflects customer loyalty, impacting brand reputation and revenue. Monitoring CSAT helps identify areas for service and product improvements.
12 Hotpot's overall CSAT is 74%, a 1.4 percentage point decrease year-over-year. Chaozhou (93%), Taoyuan City (81%), and Hsinchu (81%) show high satisfaction. Keelung's CSAT decreased. The trend indicates areas needing focus despite positive sentiment in specific cities.
Average check reflects spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
12 Hotpot's average check is 358 TWD, up 3.4% year-over-year. Taoyuan City leads at 653.3 TWD. This signifies increased customer spending, though location variations suggest tailored pricing or menu strategies are needed.
Outlet count indicates brand reach and market penetration, impacting accessibility and revenue potential across different locations.
12 Hotpot has the most outlets in New Taipei (12), followed by Taipei (10) and Kaohsiung (8). The distribution highlights key markets, guiding expansion and resource allocation strategies to increase brand presence.
Identifying competitors reveals market dynamics, guiding strategies to differentiate, attract customers, and maintain a competitive advantage.
McDonald's (8.84%) and Starbucks (6.33%) are top competitors for 12 Hotpot, based on cross-visitation. Shi'erguo (4.00%), Tasty (3.35%), and Ba Fang Yun Ji (2.98%) also compete. This informs competitive strategies focusing on shared customer base.
Analyzing traffic workload helps optimize staffing, manage resources, and enhance customer experience during peak and off-peak hours.
12 Hotpot's traffic workload peaks between 17:00 and 19:00, reaching 70.69%. Activity is low in the early morning. These trends inform staffing and resource allocation to meet customer demand efficiently.
Understanding consumer segments by gender and generation informs targeted marketing, improves positioning, and enhances customer engagement strategies.
12 Hotpot's customer base is skewed towards women (95% affinity), while men are overrepresented (105% affinity). Gen Z is overrepresented (121% affinity) with Gen X is underrepresented (77% affinity). Gen Y is close to average representation (101% affinity). This suggests opportunity for focused marketing efforts towards male and Gen X consumers.