Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Scoops performance in the United States and how they change over time
See what factors influence Scoops performance in the United States and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Scoops' competitors in the United States
An analysis of Scoops' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Scoops is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Scoops, with a market performance percentile of 98, is a leading brand in the Cafe & Restaurants industry in the United States. This position indicates a strong market presence compared to its peers. Performance peers in the same percentile range include Eddie's on Lake Norman, Fishcamp on Broad Creek, Pizzaiola, Fusion Indian Cuisine & Bar, Santa Fe Burrito Grill and Fry Bread House.
Customer satisfaction is key for loyalty, retention, and positive word-of-mouth, directly impacting revenue and brand reputation.
Scoops demonstrates high customer satisfaction with an overall CSAT of 90%, a 6.8 percentage point increase year-over-year. In Georgia, CSAT also stands at 90%, reflecting consistently high satisfaction across locations. CSAT trended from 81.25% in May to 100% in June and 81.48% in July, suggesting some variability but overall strong positive sentiment.
Outlet count reflects brand reach and market penetration, crucial for growth and geographic influence.
Scoops has 16 outlets in Georgia. This represents the brand's current scale of operations within the state, offering a foundation for further expansion or optimization of existing locations.
Competitor analysis identifies market rivals and their customer overlap, informing strategies for differentiation and customer acquisition.
The top competitors for Scoops, based on customer cross-visitation, are Wendy's and Chick-fil-A (both 8.69%), followed by LongHorn Steakhouse, Cracker Barrel Old Country Store and McDonald's (all 6.52%). This indicates that Scoops' customers also frequent these establishments, highlighting the need for Scoops to differentiate its offerings.
Traffic workload analysis optimizes staffing, resource allocation, and marketing efforts to match peak customer activity times.
Scoops experiences peak traffic workload between 11:00 AM and 8:00 PM, with highest workload around 7:00 PM (53.2). Workload significantly reduces after 9:00 PM. This highlights the importance of managing staffing and resources during peak hours to maximize customer satisfaction.
Understanding consumer segments enables targeted marketing and product development, maximizing engagement and ROI.
Women has affinity index of 101, therefore are slightly over-represented compared to the average consumer. Men are under-represented (99 affinity index). Gen X has an affinity index of 96, is somewhat under-represented, while Gen Y has an affinity index of 100. Gen Z is the most under-represented group (84 affinity index).