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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Scoops performance in the United States and how they change over time
See what factors influence Scoops performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Scoops' competitors in the United States
An analysis of Scoops' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Scoops is in the lower 25% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Scoops' market performance is in the lower 25%, indicating a lagging position. This means Scoops captures less foot traffic compared to competitors. Performance peers in the same percentile range include Destination Downtown Food Hall, 83, Ottava Via, The Blend Coffee & Cocktails, Sweet Susie's Frozen Treats, and Riverwinds Restaurant.
Customer satisfaction is crucial for loyalty and growth. Tracking CSAT helps understand customer perception and identify areas for service improvement.
Scoops demonstrates strong customer satisfaction with an overall CSAT of 92%, a 4.2 percentage point increase year-over-year. In Georgia, the CSAT is also 92%, reflecting consistent positive feedback. The CSAT trend shows variability across the months.
Outlet count indicates brand reach and market presence. Tracking outlet numbers helps assess expansion and market penetration strategies.
Scoops has 16 outlets in Georgia. This indicates the brand's physical presence and accessibility within the state.
Identifying top competitors helps understand the competitive landscape and refine strategies to attract and retain customers.
Scoops' customers also frequently visit Cracker Barrel Old Country Store (9.09%), Wendy's (9.09%), Zaxbys Chicken Fingers & Buffalo Wings (9.09%), Dunkin' (7.58%), and Mystic Grill (6.06%). These brands represent key competitors for Scoops.
Understanding traffic workload by hour helps optimize staffing and resource allocation to meet customer demand efficiently.
Scoops experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest activity around 6:00 PM (51.91%). Traffic is minimal during early morning and late-night hours.
Analyzing consumer segments helps tailor marketing efforts and product offerings to specific demographic groups, maximizing engagement and ROI.
Women show a high affinity (112) for Scoops, while men are under-indexed (88). Gen Z exhibits a very high affinity (172), while Gen X (92) and Gen Y (97) are closer to the average. This suggests targeted marketing towards women and Gen Z could be effective.