Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Sbarro performance in the Philippines and how they change over time
See what factors influence Sbarro performance in the Philippines and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Sbarro' competitors in the Philippines
An analysis of Sbarro' competitors in the Philippines
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sbarro is in the top 4% of brands
Sample of brands in the same percentile
Market Performance percentile indicates brand's share of foot traffic, revealing its competitive strength and customer preference.
Sbarro in the Philippines holds a market performance percentile of 96, placing it as a leading brand in the Cafe & Restaurants industry. This high percentile indicates strong customer preference and competitive advantage. Its performance peers include Paradise Dynasty, Panda Express, Bake House Manila, Samgyup Burp San Jose, Saboria Kitchen & Lounge, and FLOW pool bar & resto.
Customer Satisfaction reflects customer happiness and loyalty, directly impacting brand reputation and repeat business.
Sbarro's overall customer satisfaction (CSAT) is 66%, a 3.8 percentage point increase year-over-year. Metro Manila shows a CSAT of 73%, with a 7.1 percentage point increase. CSAT fluctuated between 57.69% and 70.73% from May to July 2025, indicating varying satisfaction levels across the period.
Number of Outlets reflects brand reach and market presence, impacting accessibility and brand awareness.
Sbarro has 30 outlets in the Philippines. Metro Manila leads with 18 outlets, followed by Central Visayas with 5. Other regions, including Bicol, Calabarzon, Negros Island Region, Western Visayas, Central Luzon, and Cordillera Administrative Region, each have 1-2 outlets, showing concentrated presence in Metro Manila.
Competitor analysis identifies key rivals, informing strategic positioning and competitive advantage efforts.
Sbarro's top competitors based on cross-visitation are McDonald's (27.27%), Jollibee (22.73%), Starbucks (18.18%), Conti's Bakeshop & Restaurant (9.09%), and Wendy's (9.09%). This indicates that customers who visit Sbarro also frequent these fast-food and cafe chains.
Traffic Workload by Hours shows peak times, enabling staffing and resource optimization for better service.
Sbarro experiences peak traffic workload between 10 AM and 8 PM, with the highest workload observed between 2 PM and 3 PM (57.79%). Traffic is minimal between midnight and 7 AM, indicating low operational activity during these hours.
Understanding consumer segments allows for tailored marketing, improving engagement and ROI.
Sbarro's customer base shows high affinity among women (index 94) and men (index 104), indicating balanced gender representation. Gen Z shows a significantly high affinity (index 159) meaning they are more likely to visit Sbarro, while Gen Y is under-indexed (index 78).
Cafés & Restaurants