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Managing Partner, Global Business Development
See what factors influence Sbarro performance in the India and how they change over time
See what factors influence Sbarro performance in the India and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Sbarro' competitors in the India
An analysis of Sbarro' competitors in the India
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Sbarro is in the top 2% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile indicates brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Sbarro holds a leading Market Performance percentile of 98 in India's Cafe & Restaurants industry, placing it in the top 2% of brands. This high percentile signifies strong market presence. Performance peers include Sizzling Darbar, The Coastal Tawa, HUG a MUG, Mad Over Grills, Manjalpur, The Green Roof Pure Veg Restaurant Pune and DLF Street Food.
Customer satisfaction (CSAT) reflects customer loyalty and impacts brand reputation, directly affecting revenue and long-term business growth.
Sbarro's overall customer satisfaction in India is 51%, a decrease of 10 percentage points year-over-year. Maharashtra shows 53% CSAT, Gujarat 47%, and Karnataka 38%. CSAT has fluctuated between 44.83% and 61.04% from May to July 2025, indicating inconsistent customer experiences across the period and states.
Average check reflects spending per customer, crucial for profitability analysis and informs pricing and promotional strategies to boost revenue.
Sbarro's overall average check in India is INR 513.3, up 21.8% year-over-year. Maharashtra reports an average check of INR 507.5 with no growth. The average check has varied between INR 489.47 and INR 531.58 from May to July 2025, showing moderate spending fluctuations.
Outlet count signifies brand reach and market penetration, crucial for assessing growth potential and geographic presence in the competitive landscape.
Sbarro has a total of 30 outlets in India, with 28 in Maharashtra, and 1 each in Karnataka and Gujarat. Maharashtra dominates Sbarro's presence, while Karnataka and Gujarat have minimal presence, showing an area for expansion and focus.
Competitive analysis reveals key players and customer preferences, guiding strategic decisions to differentiate the brand and capture market share effectively.
Sbarro's top competitors based on customer cross-visitation in India are Domino's Pizza (14.67%), Wow! Momo (13.33%), McDonald's (10.67%), KFC (8%), and Third Wave Coffee (8%). This shows that customers who visit Sbarro also frequent these other fast-food and cafe chains.
Traffic workload reveals peak hours, enabling optimized staffing and resource allocation to enhance customer experience and operational efficiency.
Sbarro's peak traffic workload in India occurs between 11:00 AM and 10:00 PM, with the highest traffic between 8:00 PM and 10:00 PM (above 50%). Traffic is minimal between midnight and 10:00 AM, showing the need to adjust the resources according to peak and off peak hours.
Understanding consumer segments enables targeted marketing, optimizing messaging and product offerings to resonate with specific demographics, driving engagement and sales.
Sbarro in India shows high affinity among women (117 index) and Gen X (119 index), suggesting these segments are overrepresented among Sbarro's customers. Gen Y also shows high affinity (108 index), while Gen Z is underrepresented (41 index), indicating a need for targeted strategies.