Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Santa Clara performance in the Mexico and how they change over time
See what factors influence Santa Clara performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Santa Clara is right in the middle
Sample of brands in the same percentile
An analysis of Santa Clara' competitors in the Mexico
An analysis of Santa Clara' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Santa Clara's market performance is at the 45th percentile in the Cafe & Restaurants industry in Mexico, indicating a below average/lagging market position. This means that Santa Clara captures less foot traffic compared to over half of its competitors. Performance peers in the same percentile range include Succo Cocina Italiana, Charly Pizza, Nata breakfast & brunch, El Huequito, Altezza Cocina Italiana, and El Doctorcito ️.
Competitor analysis identifies key rivals and their customer overlap. Understanding competitor visitation patterns informs strategic positioning and marketing efforts.
The top competitors of Santa Clara, based on cross-visitation, are VIPS (8.24%), Toks (7.06%), La Casa de Toño (7.06%), Starbucks (6.67%), and Little Caesars (5.10%). This indicates that customers who visit Santa Clara also frequently visit these brands, suggesting they are perceived as alternatives or complements.
Traffic workload by hours reveals peak and off-peak times. This helps optimize staffing, promotions, and resource allocation for better efficiency.
Santa Clara experiences peak traffic workload between 12:00 PM and 5:00 PM, with the highest workload at 57.36% around 5:00 PM. Traffic is significantly lower during early morning hours (0:00 AM - 6:00 AM). This data suggests optimal staffing and promotional strategies should focus on the afternoon peak hours.
Understanding consumer segments by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Women are overrepresented among Santa Clara's consumers, with an affinity index of 103, while men are slightly underrepresented, with an index of 97. Gen X exhibits a very high affinity (index of 428) for Santa Clara, indicating a strong preference for the brand among this generation.