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Managing Partner, Global Business Development
See what factors influence Santa Clara performance in the Mexico and how they change over time
See what factors influence Santa Clara performance in the Mexico and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Santa Clara' competitors in the Mexico
An analysis of Santa Clara' competitors in the Mexico
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Santa Clara is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Santa Clara is a leading brand in Mexico's Cafe & Restaurants industry, ranking in the top 1% based on foot traffic. This indicates strong market presence and customer preference compared to competitors like FRIES N'FRIES, Fuego Extremo, Giandora, Babero, Papa Johns Pizza, and Boicot Café, which share a similar high percentile.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty, repurchases, and positive word-of-mouth, which drives revenue.
Santa Clara's overall customer satisfaction in Mexico is 55%, a decrease of 6.2 percentage points year-over-year. Satisfaction varies by state, with Michoacán (75%) and Puebla (69%) showing high satisfaction and growth, while Querétaro (42%) indicates a notable decrease. The CSAT experienced a decrease from May (58.67%) to July (53.37%) in 2025.
Outlet count indicates brand reach and market penetration, influencing revenue, visibility, and customer accessibility.
Santa Clara has the most outlets in the State of Mexico (34), followed by Hidalgo (13) and Puebla (8). This distribution highlights key regions for the brand's operations within Mexico, with the State of Mexico having substantially more outlets than other states.
Competitor analysis identifies key rivals and their market share, aiding strategic planning and differentiation.
Santa Clara's main competitors in Mexico are Starbucks (8.49% cross-visitation), La Casa de Toño (6.95%), KFC (4.63%), Toks (4.25%), and Burger King (4.25%). This indicates that customers who visit Santa Clara also frequently visit these brands.
Traffic workload shows peak hours, enabling efficient staffing, inventory management, and customer experience optimization.
Santa Clara experiences peak traffic between 12:00 PM and 5:00 PM, with the highest workload at 4:00 PM (56.13%). Traffic is lowest in the early morning hours. Businesses can use this information to better organize daily shifts and optimize staffing.
Consumer segment analysis helps target marketing by understanding demographics and tailoring strategies.
Santa Clara shows a high affinity with Women (109%), indicating this group is overrepresented among their customers. Gen X (166%) also shows high affinity. Men (93%) and Gen Y (103%) are also represented. These insights can help tailor marketing and improve engagement.