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Managing Partner, Global Business Development
See what factors influence Saloon Burger performance in the Turkey and how they change over time
See what factors influence Saloon Burger performance in the Turkey and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Saloon Burger' competitors in the Turkey
An analysis of Saloon Burger' competitors in the Turkey
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Saloon Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Saloon Burger holds a leading position with a 99th percentile, indicating a strong market presence in Turkey's Cafe & Restaurants industry. This suggests high customer preference compared to peers like Serender, Caffè Nero, Vedat Usta, Nevada Coffee, Terra Pizza and Ciğerci Fahri Maşuk, who are also in the same top percentile range.
Customer satisfaction is vital for brand loyalty and repeat business, directly impacting long-term revenue and growth potential.
Overall customer satisfaction for Saloon Burger is 53%, a 12.6 percentage point increase year-over-year. Marmara Region shows high satisfaction growth (20.5pp increase), while Central Anatolia Region decreased by 27.7pp. CSAT peaked at 60.59% in June 2025, indicating fluctuating satisfaction levels.
Average check is a key revenue driver, showing how much customers spend per visit, crucial for profitability and sales strategies.
Saloon Burger's average check is 376.6 TRY, up 51.2% year-over-year. Marmara Region leads with 382 TRY, while Central Anatolia Region shows 294.2 TRY. The average check fluctuated between approximately 365.89 TRY and 386.84 TRY from May to July 2025.
Outlet count reflects brand reach and market penetration, showing expansion and potential for customer access.
Saloon Burger has 60 outlets in the Marmara Region and 4 in Central Anatolia Region. The Marmara Region dominates the brand's physical presence, containing the vast majority of its outlets. This shows a strong regional focus for Saloon Burger's operations.
Understanding competitors helps refine strategies, identify opportunities, and maintain a competitive edge in the market.
Saloon Burger's top competitors based on customer cross-visitation are Dürümle (8.49%), Burger King (8.49%), Starbucks (5.02%), Köfteci Yusuf (5.02%), and McDonald's (5.02%). This indicates customers of Saloon Burger also frequently visit these establishments.
Traffic workload shows peak hours, enabling optimized staffing and resource allocation for better service and efficiency.
Saloon Burger experiences peak traffic between 10:00 AM and 10:00 PM, with the highest workload at 6:00 PM (58.89%). Traffic is minimal between midnight and 9:00 AM. Resource allocation needs to be at the highest level between 10 AM and 10 PM.
Understanding consumer demographics enables targeted marketing, optimizing products and experiences to increase engagement and sales.
Women have an affinity index of 80, under-indexing compared to the average consumer. Men have an affinity index of 110, indicating over-representation. Gen X has an index of 119, Gen Y 98 and Gen Z 127. This shows high affinity for Gen X and Gen Z.