Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Ruff's Burger performance in the Germany and how they change over time
See what factors influence Ruff's Burger performance in the Germany and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Ruff's Burger' competitors in the Germany
An analysis of Ruff's Burger' competitors in the Germany
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Ruff's Burger is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Ruff's Burger holds a leading position with a market performance percentile of 99 in Germany's Cafe & Restaurants industry. This high percentile indicates strong customer preference and a significant competitive edge. Performance peers in a similar range include Mauritius and Katzentempel, suggesting a benchmark for Ruff's Burger's continued success.
Customer satisfaction reflects brand perception and loyalty, influencing repeat business and positive word-of-mouth referrals.
Ruff's Burger's overall customer satisfaction is 76%, a decrease of 2.6 percentage points year-over-year. Satisfaction varies by location: Baden-Württemberg shows 100% satisfaction with a 5.8 percentage point increase, North Rhine-Westphalia shows 85% with a 7.4 percentage point increase. Bavaria shows 74% with a 4.7 percentage point decrease. Focus on declining regions is necessary.
Average check reveals customer spending habits, affecting revenue and profitability.
Ruff's Burger's average check is 20.3 EUR, a 1.2% increase year-over-year. Bavaria has the highest average check at 22 EUR, while North Rhine-Westphalia has 13.7 EUR and Baden-Württemberg has 12.9 EUR. Regional differences indicate varying customer spending habits and potential pricing strategies.
Number of outlets indicates brand's presence, market reach, and expansion strategy.
Ruff's Burger has 15 outlets in Bavaria, 3 in North Rhine-Westphalia, and 1 in Baden-Württemberg. Bavaria dominates the outlet distribution, suggesting it's a key market. Expansion strategy seems to be focused in Bavaria. Further expansion can be considered for other regions.
Competitor analysis reveals direct and indirect rivals, helping identify opportunities to gain competitive edge.
Ruff's Burger's top competitors are McDonald's (6.44%), Burger King (3.61%), and L'Osteria (3.35%) based on cross-visitation data. KFC (1.80%) and Hofbräuhaus München (1.55%) also compete for customers. Understanding the strategies of these competitors can inform Ruff's Burger's own competitive positioning and marketing efforts.
Traffic workload analysis helps optimize staffing, resource allocation, and promotional efforts for peak hours.
Ruff's Burger experiences peak traffic between 11 AM and 9 PM, with highest workload between 6 PM and 7 PM (60.59% and 61.10% respectively). Minimal traffic occurs from midnight to 9 AM. Staffing and resource allocation should align with these peak hours to maximize efficiency and customer satisfaction.
Understanding consumer segments ensures tailored marketing, improving engagement and brand relevance.
Consumer segments show Women are overrepresented at 81%. Men are also overrepresented at 111%. Gen X is overrepresented at 108%, Gen Y at 107%, and Gen Z at 106%. This suggests high affinity across multiple generations.