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Managing Partner, Global Business Development
See what factors influence Malzers Backstube performance in the Germany and how they change over time
See what factors influence Malzers Backstube performance in the Germany and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Malzers Backstube' competitors in the Germany
An analysis of Malzers Backstube' competitors in the Germany
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile indicates the brand's share of foot traffic, reflecting its competitive strength and customer preference.
Malzers Backstube holds a leading position with a percentile of 99, placing it in the top 1% of brands, demonstrating a strong competitive advantage. Performance peers in the same percentile include Wen Cheng, Hako Ramen, Kaffeesaurus, Kish, Mauritius and La Luna.
Customer satisfaction (CSAT) shows how well the brand meets customer expectations, influencing loyalty and repeat business.
Malzers Backstube's overall CSAT is 71%, a decrease of 3.3 percentage points year-over-year. In North Rhine-Westphalia, CSAT is also 71%, reflecting a similar decrease. This indicates a need to address factors impacting customer satisfaction.
Average check reflects customer spending per visit, crucial for revenue and profitability analysis.
The overall average check for Malzers Backstube is 10.5 EUR, a 27.2% increase year-over-year. In North Rhine-Westphalia, the average check is also 10.5 EUR. This increase points to customers spending more per visit.
Identifying competitors helps understand the competitive landscape and strategize for market share.
Malzers Backstube's top competitors based on cross-visitation are McDonald's (15.70%), Burger King (6.54%), Cafe Extrablatt (5.42%), Bäckerei Büsch (4.30%), and Cafe Del Sol (4.11%). These brands capture a portion of Malzers Backstube's customer base.
Understanding consumer segments helps tailor marketing and product strategies to specific demographics, improving engagement.
Malzers Backstube has a high affinity with women (94), and men (103). Among generations, Gen X shows the highest affinity (121), while Gen Y (60) and Gen Z (53) are under-indexed. These insights can inform targeted marketing efforts.
