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Managing Partner, Global Business Development
See what factors influence Ruben's Hamburgers performance in the Mexico and how they change over time
See what factors influence Ruben's Hamburgers performance in the Mexico and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Ruben's Hamburgers is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
An analysis of Ruben's Hamburgers' competitors in the Mexico
An analysis of Ruben's Hamburgers' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ruben's Hamburgers ranks in the top 1% in Mexico's Cafe & Restaurants industry, indicating a leading position. This high percentile shows significant customer preference. Performance peers in a similar range include Pacifica, El Muchacho Alegre Tijuana, BRAZZA TACOS & GRILL, LOS GRASOSOS DE TLALNE, Taqueria El Infierno, and Aromas.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand reputation. Tracking CSAT helps improve service and retain customers.
Overall customer satisfaction for Ruben's Hamburgers is 68%, a slight decrease (-0.4pp) year-over-year. Quintana Roo shows the highest CSAT (87%), with significant growth (+53.6pp), while Queretaro has the lowest (35%) and a decrease (-12.8pp). Monitor Queretaro's negative trend.
Average check reflects customer spending per visit, impacting revenue. Monitoring average check helps optimize pricing and promotions.
The overall average check for Ruben's Hamburgers is 300.8 MXN, down 4% year-over-year. The State of Mexico has the highest average check at 375 MXN, with no change. Guerrero's average check is 301.1 MXN, also with no growth. Focus on strategies to increase spending.
Outlet count indicates brand presence and reach. Tracking outlet numbers helps assess market penetration and expansion efforts.
Ruben's Hamburgers has the most outlets in Guerrero (4), followed by the State of Mexico, Quintana Roo, Queretaro, and Morelos each with 2 outlets. There is an even distribution of outlets in those locations.
Competitor analysis identifies key rivals and customer preferences. Understanding competitor visitation informs competitive strategies.
Ruben's Hamburgers' customers also frequently visit Toks (7.69%), La Casa de Toño (5.77%), and McDonald's (5.77%). Carl's Jr. and Starbucks share 4.49% cross visitation. These are key competitors for Ruben's Hamburgers in Mexico.
Traffic workload distribution reveals peak hours. Understanding workload helps optimize staffing and resource allocation.
Traffic workload for Ruben's Hamburgers peaks between 14:00 and 18:00, reaching a high of 58.58% at 15:00. Traffic is minimal before 11:00. Plan staffing and promotions accordingly.
Consumer segment analysis informs targeted marketing by understanding customer demographics and preferences.
Women are over-represented in Ruben's Hamburgers' customer base (affinity index of 72%), indicating high affinity. Men are also over-represented (affinity index of 121%). Gen Y is significantly over-represented (affinity index of 115%).