Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Ruben's Hamburgers performance in the Mexico and how they change over time
See what factors influence Ruben's Hamburgers performance in the Mexico and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Ruben's Hamburgers is in the lower 39% of brands
Sample of brands in the same percentile
An analysis of Ruben's Hamburgers' competitors in the Mexico
An analysis of Ruben's Hamburgers' competitors in the Mexico
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ruben's Hamburgers is in the lower 39% of brands in Mexico's Cafe & Restaurants industry, indicating a below average market performance. This suggests the brand is lagging behind competitors in attracting foot traffic. Performance peers in the same percentile include Titos, Restaurante Puruxon Cauich, El Patrón Regio, La Coyoacana, Amapōla Restaurant, and Xaachila. Tlayudas y Comida Oaxaqueña.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, directly impacting revenue and long-term business success.
Ruben's Hamburgers' overall customer satisfaction is 69%, a decrease of 6.2 percentage points year-over-year. Morelos shows the highest CSAT at 77% but with a significant decrease, while Querétaro shows the lowest at 59% but with an increase. This indicates a need to investigate and address customer concerns, particularly in Morelos and State of Mexico.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization in the Cafe & Restaurants industry.
The overall average check for Ruben's Hamburgers is 294.7 MXN, a slight decrease of 0.8% year-over-year. The State of Mexico has the highest average check at 377.3 MXN, while Guerrero's average check is 306.5 MXN. This suggests variations in customer spending across different states.
Outlet count indicates brand reach and market presence, influencing accessibility and overall revenue potential in the industry.
Ruben's Hamburgers has 4 outlets in Guerrero, and 2 outlets each in Quintana Roo, State of Mexico, Querétaro, and Morelos. This distribution highlights Guerrero as the state with the strongest presence for the brand.
Identifying key competitors helps refine strategies, understand market dynamics, and improve competitive positioning in the Cafe & Restaurants sector.
Ruben's Hamburgers' top competitors based on customer cross-visitation are Toks (8.77%), Starbucks (7.02%), VIPS (4.39%), McDonald's (4.39%), and La Casa de Toño (3.51%). This indicates that customers who visit Ruben's Hamburgers also frequently visit these brands.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer experience.
Ruben's Hamburgers experiences peak traffic workload between 14:00 and 20:00, with the highest workload at 15:00 (57.60%) and 16:00 (57.98%). Traffic is minimal between 0:00 and 10:00. This data suggests the need for increased staffing and resources during peak hours.
Analyzing consumer segments by gender and generation informs targeted marketing, improving engagement and brand affinity.
Ruben's Hamburgers' customer base shows a high affinity index for Men (124) and Gen Y (172). This indicates that these segments are overrepresented among Ruben's Hamburgers' customers, suggesting a strong connection with these demographics. Women are underrepresented (72).