Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Roberto's Taco Shop performance in the United States and how they change over time
See what factors influence Roberto's Taco Shop performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Roberto's Taco Shop' competitors in the United States
An analysis of Roberto's Taco Shop' competitors in the United States
In Cafés & Restaurants
·Jul – Sep 25
Roberto's Taco Shop is right in the middle
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Roberto's Taco Shop's market performance is at the 48th percentile, indicating a below average/lagging position. This means the brand captures less foot traffic than the majority of its competitors. Performance peers in the same percentile range include Crisp & Juicy, PJ's Coffee, Edley's Bar-B-Que, Big Dave's Cheesesteaks, Hash Kitchen, and Pink Tiger on the Wharf.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
Roberto's Taco Shop has an overall CSAT of 74%, a 5.1 percentage point increase year-over-year. CSAT varies by state: Texas shows 84% satisfaction with a 4pp decrease, California 79% with a 13.5pp increase, Utah 71% with a 15pp increase, and Nevada 67% with a 0.2pp decrease. This indicates generally positive customer sentiment, with notable regional variations.
Average check reveals how much customers spend per visit. Monitoring this KPI helps understand pricing effectiveness and identify upselling opportunities.
The overall average check for Roberto's Taco Shop is $16.60, a 2% increase year-over-year. Nevada has the highest average check at $17.10, while California's is $16.00 and Texas's is $15.70. This suggests a slight increase in customer spending, with regional differences in average transaction value.
Number of outlets indicates brand reach and market presence. Tracking outlet distribution helps assess expansion strategy and geographic coverage.
Roberto's Taco Shop has the most outlets in Nevada (59), followed by California (16), Texas (4), and Utah (1). This distribution highlights Nevada as the brand's primary market, with a smaller presence in other states.
Identifying key competitors helps understand the competitive landscape. Cross-visitation data reveals brands that attract similar customer segments.
Roberto's Taco Shop's top competitors based on cross-visitation are McDonald's (15.69%), In-N-Out Burger (11.01%), Jack in the Box (9.20%), Taco Bell (6.64%), and Raising Cane's Chicken Fingers (6.64%). This indicates that customers who visit Roberto's Taco Shop also frequently visit these fast-food chains.
Traffic workload by hour reveals peak and off-peak times. Understanding traffic patterns helps optimize staffing, manage inventory, and improve customer experience.
Roberto's Taco Shop experiences peak traffic workload around noon (12:00 PM), with a gradual increase starting from 7:00 AM. Traffic remains high throughout the afternoon and starts to decline after 7:00 PM, reaching its lowest point in the early morning hours (1:00 AM to 5:00 AM). This data can inform staffing and operational decisions.
Analyzing consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies to resonate with key demographics.
Roberto's Taco Shop's customer base shows a high affinity for women (77 index) and men (122 index). Among generations, Gen X is overrepresented (123 index), while Gen Y (93 index) and Gen Z (59 index) are underrepresented. This suggests that Roberto's Taco Shop resonates more strongly with Gen X compared to younger generations.