Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Roberto's Taco Shop performance in the United States and how they change over time
See what factors influence Roberto's Taco Shop performance in the United States and how they change over time
Available by subscription
Available by subscription
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Roberto's Taco Shop' competitors in the United States
An analysis of Roberto's Taco Shop' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Roberto's Taco Shop is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Understanding market share reveals competitive strength and customer preference in the industry.
Roberto's Taco Shop ranks in the top 1% (99th percentile), indicating a leading market position. This high percentile signifies strong customer preference compared to peers like Giovanni's Pizza. It means that Roberto's captures a significant share of customer foot traffic, showcasing its competitive strength. Performance peers in the same percentile range are: Giovanni's Pizza, Old Mill, JPOT, Venchi Cioccolato e Gelato, FENG CHA, The Deck.
Customer satisfaction drives loyalty, impacting repeat business and brand reputation positively.
Overall customer satisfaction is at 76%, a 9.4 percentage point increase year-over-year, signalling enhanced customer perception. Texas leads with 94% satisfaction, followed by California (83%) and Nevada (71%). The CSAT dynamic data shows fluctuations, with a peak in May 2025. This indicates positive trends in customer experience.
Average check size indicates spending per customer, reflecting menu appeal and pricing strategy effectiveness.
The average check is $16.8, a 4.2% increase year-over-year, suggesting customers are spending more per visit. Nevada has the highest average check at $17.4 USD. Fluctuations throughout the period indicate potential shifts in spending habits. No growth type available for this report.
Competitive analysis identifies key rivals and their market share, informing strategic positioning and differentiation.
McDonald's (17.33%) leads in cross-visitation, followed by In-N-Out Burger (10.97%) and Jack in the Box (10.47%). This shows customers who visit Roberto's Taco Shop also frequent these competitors. It suggests that they compete for the same customer base.
Consumer segment analysis informs targeted marketing, optimizing product offerings and messaging for key demographics.
Women are over-represented (81%) while men are significantly over-represented (118%). Among generations, Gen X is significantly over-represented (123%), Gen Y is slightly under-represented (92%), and Gen Z is under-represented (45%). These affinity insights highlight key demographic preferences and engagement.