Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Roaming Rooster performance in the United States and how they change over time
See what factors influence Roaming Rooster performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Roaming Rooster' competitors in the United States
An analysis of Roaming Rooster' competitors in the United States
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Roaming Rooster is in the top 3% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Roaming Rooster's Market Performance is at the 97th percentile, which defines the brand as leading. This means Roaming Rooster attracts more customers than 97% of brands in the Cafe & Restaurants industry. Performance peers in the same percentile include Posto, Sakura Japanese Buffet, Star Chaat Cuisine, Texadelphia, Top Fuel Espresso, and Kabob N Karahi.
Customer Satisfaction reflects brand perception, guiding improvements in service, product quality, and overall customer experience for increased loyalty.
Roaming Rooster's overall customer satisfaction (CSAT) is 78%, a 3.4 percentage point increase year-over-year. CSAT varies by location: Maryland 81%, District of Columbia 77%, and Virginia 69%. While overall CSAT improved, Maryland experienced a slight decrease. Virginia shows largest growth in customer satisfaction.
Average Check reveals spending patterns, informing pricing strategies and marketing efforts to optimize revenue and customer value perceptions.
Roaming Rooster's overall average check is $20.4, a 12.8% increase year-over-year. The District of Columbia has the highest average check at $23, followed by Virginia at $22.1. Maryland's average check is $16.7. The District of Columbia and Virginia show no growth in average check. This suggests regional differences in customer spending habits.
Outlet count indicates market reach, reflecting brand's ability to serve customers and compete within its geographical and industry landscape.
Roaming Rooster has 5 outlets in the District of Columbia, 4 in Maryland, and 3 in Virginia. The distribution of outlets reflects Roaming Rooster's current geographical focus, with a strong presence in the District of Columbia and Maryland.
Competitor analysis highlights direct rivals, shaping strategies for differentiation, competitive advantage, and effective market positioning within the industry.
Roaming Rooster's top competitors based on cross-visitation are McDonald's (12.70%), Dunkin' (7.94%), Chick-fil-A (7.94%), Chipotle Mexican Grill (6.35%), and Copper Canyon Grill (4.76%). This indicates a significant overlap in customer base with major fast-food chains and Copper Canyon Grill.
Traffic workload shows customer visit patterns by hour, enabling optimized staffing, resource allocation, and service adjustments to meet peak demand.
Roaming Rooster experiences peak traffic between 11 AM and 7 PM, with the highest workload between 12 PM and 2 PM (63.90% and 64.10%). Traffic is minimal between midnight and 7 AM. Staffing and resource allocation should align with these peak hours to ensure optimal customer service.
Consumer segments reveal customer demographics, informing targeted marketing, product development, and personalized experiences to enhance brand engagement and loyalty.
Women index at 83, indicating they are slightly underrepresented compared to the average consumer. Men index at 115, meaning that they are overrepresented. Gen X indexes at 153, showing high affinity. Gen Y indexes at 85, indicating relatively lower affinity.