Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence Rio's Piri Piri performance in the United Kingdom and how they change over time
See what factors influence Rio's Piri Piri performance in the United Kingdom and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rio's Piri Piri' competitors in the United Kingdom
An analysis of Rio's Piri Piri' competitors in the United Kingdom
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Rio's Piri Piri is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reflects brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rio's Piri Piri holds a leading market performance position at the 99th percentile. This places Rio's Piri Piri in the top 1% of Cafe & Restaurants brands in the United Kingdom. Competitors in a similar range include Fatto a Mano, Uwagboe’s Kitchen & Grill (African / Nigerian Restaurant), Thirst Bar, Albert's Schloss, Gökyüzü, and Mallow.
Customer satisfaction (CSAT) measures how happy customers are with their experiences, directly impacting loyalty and brand reputation.
Rio's Piri Piri's overall customer satisfaction is 75%, reflecting generally positive experiences. However, there's a decrease of 7.5 percentage points compared to the previous year, indicating a potential need to address service or product quality issues. Customer satisfaction in England mirrors the overall score at 75%.
Average check (transaction value) indicates spending per customer, crucial for revenue insights and pricing strategy optimization.
The average check for Rio's Piri Piri is £17.60, representing a 7.2% increase year-over-year, suggesting customers are spending more per visit. The average check in England also stands at £17.60. This increase in average check indicates a positive trend in revenue per customer.
Outlet count reflects brand reach, market presence, and expansion strategy within the Cafe & Restaurants industry.
Rio's Piri Piri operates 26 outlets in England. The current number of outlets reflects the brand's established presence within England, showing the scale of operations within this region.
Analyzing competitors reveals market dynamics, customer preferences, and opportunities for differentiation and strategic positioning.
McDonald's (7.32%), Pepe's (6.71%), Subway (5.49%), KFC (5.49%), and German Doner Kebab (3.66%) are the top competitors of Rio's Piri Piri, based on shared customer visits. These brands represent the alternative options customers consider. Rio's Piri Piri can tailor its marketing and offerings to capture a larger share of its consumer base.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to meet customer demand effectively.
Rio's Piri Piri experiences peak traffic between 11:00 AM and 10:00 PM, with workload highest between 5:00 PM and 8:00 PM. Traffic workload is minimal between midnight and 10:00 AM. These traffic patterns inform staffing and operational decisions.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies to increase affinity.
Rio's Piri Piri has a higher affinity with men (124 index), compared to women (67 index). The brand indexes higher with Gen Y (145 index) and Gen Z (115 index) than with Gen X (49 index). These insights highlight strong affinity with certain consumer segments, which can inform targeted marketing.