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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rio's Piri Piri performance in the United Kingdom and how they change over time
See what factors influence Rio's Piri Piri performance in the United Kingdom and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rio's Piri Piri' competitors in the United Kingdom
An analysis of Rio's Piri Piri' competitors in the United Kingdom
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Rio's Piri Piri is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rio's Piri Piri holds a market performance percentile of 53 in the United Kingdom's Cafe & Restaurants industry, indicating an average market position. This means Rio's Piri Piri captures an average share of customer traffic compared to its competitors. Performance peers in the same percentile range include Tofu Vegan, Ed's Easy Diner, No5 Dining & Lounge, Pasta Evangelists, Harry Ramsden's, and Urban Tandoor.
Customer satisfaction (CSAT) reflects customer happiness. High CSAT scores often correlate with customer loyalty and positive word-of-mouth referrals.
Rio's Piri Piri has an overall customer satisfaction of 79% in the United Kingdom, which has decreased by 4.7 percentage points year-over-year. This indicates a moderate level of customer happiness, but a recent decline suggests a need to investigate and address potential issues affecting customer experience to prevent further erosion of satisfaction.
Average check reveals how much customers spend per visit. Tracking this KPI helps optimize pricing and identify upselling opportunities.
The average check for Rio's Piri Piri is £17.80, showing a 7.5% increase compared to the previous year. This suggests customers are spending more per visit, potentially due to price adjustments, increased order sizes, or changes in menu preferences. This positive trend contributes to revenue growth.
Outlet count indicates brand reach. More outlets can mean greater market presence and accessibility for customers.
Rio's Piri Piri has 28 outlets in England. This number represents the brand's physical presence and potential reach within the region. Maintaining or expanding this number is crucial for sustaining and growing market share.
Competitor analysis identifies key rivals. Understanding who else customers visit helps refine marketing and differentiate the brand.
Rio's Piri Piri's top competitors, based on cross-visitation, are Pepe's (8.70%), McDonald's (7.97%), KFC (4.35%), Subway (4.35%), and chaiiwala (3.62%). This indicates that customers who visit Rio's Piri Piri also frequent these establishments, suggesting they are direct competitors vying for the same customer base.
Traffic workload shows peak hours. Knowing when customers visit helps optimize staffing and manage resources effectively.
Rio's Piri Piri experiences peak traffic between 12:00 PM and 9:00 PM, with the highest workload around 6:00 PM to 8:00 PM. Minimal traffic occurs between midnight and 11:00 AM. This data helps optimize staffing levels and resource allocation to meet customer demand during peak hours.
Understanding consumer segments allows targeted marketing. Tailoring campaigns to specific groups improves engagement and ROI.
Rio's Piri Piri's customer base shows a high affinity towards women (68% affinity index) and Gen Y (155% affinity index). This suggests that women and Gen Y are overrepresented among Rio's Piri Piri's customers. Men (126% affinity index) also show high affinity. Gen X (54% affinity index) and Gen Z (75% affinity index) are underrepresented.