Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rio Grande performance in the United States and how they change over time
See what factors influence Rio Grande performance in the United States and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jul – Sep 25
Rio Grande is in the lower 35% of brands
Sample of brands in the same percentile
An analysis of Rio Grande' competitors in the United States
An analysis of Rio Grande' competitors in the United States
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference.
Rio Grande's market performance is in the lower 35%, indicating a below-average market standing. This means the brand captures less foot traffic compared to competitors. Performance peers in the same range include BunSlut, TouchDown Wings, Broussard's Cajun Cuisine, The Waffle Bus, NYPD Pizza, and Fatboiz Premium Gourmet.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty, brand reputation, and revenue growth.
Rio Grande's overall CSAT is 74%, a decrease of 8.3 percentage points year-over-year. Mississippi shows the highest CSAT at 91%, while North Carolina has the lowest at 51%. The downward trend suggests a need to address customer concerns to improve satisfaction levels.
Average check reveals spending per customer, crucial for revenue insights and pricing strategy optimization.
Rio Grande's overall average check is $27.1, a 2.6% increase year-over-year. Colorado has the highest average check at $29.5, while Virginia has the lowest at $21.3. The increase indicates customers are spending slightly more per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and growth potential.
Rio Grande has a varying number of outlets across states. Colorado has the most with 5 outlets, followed by North Carolina with 3. Other states like Mississippi, California, Texas, Kentucky, Virginia, Georgia, Arkansas and Maryland each have 1-2 outlets, showing a concentrated presence in Colorado and North Carolina.
Competitor analysis identifies key rivals, informing competitive strategies and market positioning.
Rio Grande's top competitors based on customer cross-visitation are McDonald's (6.57%), Olive Garden Italian Restaurant (5.05%), Taco Bell (4.55%), Chick-fil-A (4.55%), and Texas Roadhouse (4.04%). This indicates that customers who visit Rio Grande also frequent these fast-food and casual dining chains.
Traffic workload by hour reveals peak times, enabling efficient staffing and resource allocation.
Rio Grande experiences peak traffic workload between 11 AM and 8 PM, with the highest activity around 6 PM (60.26%). Traffic is minimal during early morning hours (0-6 AM). This data suggests optimal staffing and promotional strategies should focus on the afternoon and evening periods.
Consumer segment analysis informs targeted marketing by understanding gender and generational preferences.
Rio Grande's customer base shows a high affinity towards women (94%) and men (106%). Gen X is over-represented (129%), while Gen Y is under-represented (64%). Gen Z also shows a higher affinity (114%). This suggests marketing should consider the preferences of Gen X and Gen Z.