Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Aug – Oct 25
Rei dos Frangos is right in the middle
Sample of brands in the same percentile
An analysis of Rei dos Frangos' competitors in the Portugal
An analysis of Rei dos Frangos' competitors in the Portugal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rei dos Frangos has a market performance of 48, indicating a below average/lagging position. This means the brand captures less foot traffic than many competitors. Performance peers in the same range include Eattico, Taverna alfacinha, Ramen Shifu, Don Pepe, Jeronymo, and Queijaria Furnense.
Competitor analysis identifies key rivals and customer overlap. Understanding cross-visitation informs competitive strategies and market positioning.
The top competitors for Rei dos Frangos based on cross-visitation are McDonald's (13.50%), Burger King (9.20%), and KFC (3.07%). This indicates a significant overlap in customer base with these fast-food chains, suggesting direct competition for the same consumer segment.
Traffic workload reveals peak hours, enabling efficient staffing and resource allocation. Optimizing operations improves customer experience and profitability.
Rei dos Frangos experiences peak traffic between 12:00 and 21:00, with the highest workload at 19:00 (58.53). This information is crucial for staffing and resource allocation to ensure optimal service during peak hours and minimize wait times.
Understanding consumer segments by Gender and Generation informs targeted marketing. Affinity insights guide positioning strategies for optimal engagement.
Rei dos Frangos shows high affinity with Men (index 122) and Gen X (index 156), indicating these segments are overrepresented among its customers. Women (index 74), Gen Y (index 70), and Gen Z (index 74) are underrepresented, suggesting opportunities for targeted campaigns to increase their engagement.