Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Rei dos Frangos is right in the middle
Sample of brands in the same percentile
An analysis of Rei dos Frangos' competitors in the Portugal
An analysis of Rei dos Frangos' competitors in the Portugal
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rei dos Frangos holds a market performance percentile of 48, indicating a below average/lagging position. This suggests the brand captures less foot traffic compared to competitors. Performance peers in the same percentile range include Atalho, O Arco, ESTRELA DO BAIRRO, Rossio Gardens, Paco Bigotes, and Prégar.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Monitoring CSAT helps identify areas for service improvement.
Rei dos Frangos has an overall CSAT of 66%, a significant decrease of 20.6 percentage points year-over-year. This decline suggests a potential issue with service or product quality. CSAT varies by county, with Santarém showing the lowest satisfaction at 52% and the largest drop.
Average check reveals customer spending habits, influencing revenue strategies. Tracking it helps optimize pricing and promotions for higher profitability.
The average check for Rei dos Frangos is 14.5 EUR, showing a 17.9% increase year-over-year. This indicates customers are spending more per visit. Évora has the highest average check at 15.8 EUR, while Lisbon has the lowest at 11.5 EUR. Growth values are 0% for all locations.
Outlet count indicates market reach and growth potential. Monitoring it helps assess expansion effectiveness and geographic presence.
Rei dos Frangos has a varying number of outlets across different counties. Leiria has the most with 10 outlets, followed by Lisbon with 5. Coimbra and Santarém each have 3, while Évora, Vila Real and Setúbal each have 1. This distribution reflects the brand's presence across Portugal.
Competitor analysis identifies key rivals and customer preferences. Understanding cross-visitation patterns informs competitive strategies and market positioning.
The top competitors for Rei dos Frangos, based on customer cross-visitation, are McDonald's (14.46%) and Burger King (9.04%). Gelatomania Sesimbra, Associação Agrícola de São Miguel, and Café Canto do Cais also see some cross-visitation, but at much lower rates.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Rei dos Frangos experiences peak traffic workload between 12:00 and 20:00, with the highest activity around 12:00 (54.92%) and 19:00 (55.13%). Traffic is minimal during the early morning hours, suggesting opportunities for targeted promotions during off-peak times.
Understanding consumer segments enables targeted marketing. Gender and generational insights inform tailored campaigns and product development.
Rei dos Frangos' customer base shows a high affinity among women (77%), indicating they are overrepresented compared to the average consumer. Men are also overrepresented (119%). Gen X (167%) shows high affinity, while Gen Y (67%) and Gen Z (40%) are underrepresented.