Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
See what factors influence Rei dos Frangos performance in the Portugal and how they change over time
Available by subscription
Available by subscription
An analysis of Rei dos Frangos' competitors in the Portugal
An analysis of Rei dos Frangos' competitors in the Portugal
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Rei dos Frangos is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rei dos Frangos is a leading brand with a market performance percentile of 99, placing it in the top 1% and suggesting a strong competitive position. Performance peers like D'Bacalhau, Taberna Do Castelo, Formosa-Lisboa , Ferniela D'Ruz, Cotidiano, and Coco Beach share a similar leading position.
CSAT reflects customer happiness, influencing loyalty and brand reputation, which drives revenue and long-term success.
Overall customer satisfaction for Rei dos Frangos is 64%, a decrease of 21.5 percentage points year-over-year. Satisfaction varies by location, with Coimbra at 68%, Leiria at 59%, and Santarém at 50%. Decreasing CSAT trend observed from May to July 2025 requires investigation.
Average check indicates customer spending per visit, impacting revenue. Higher values can signal customer loyalty or effective upselling.
The overall average check for Rei dos Frangos is 14.5 EUR, an increase of 17.9% year-over-year. Évora has the highest average check at 15.8 EUR, while Lisbon has the lowest at 11.5 EUR. Average check shows increasing trend observed from May to June 2025.
Outlet count indicates brand reach and expansion strategy, reflecting market penetration and growth potential.
Rei dos Frangos has the most outlets in Leiria (9), followed by Lisbon (5). Coimbra and Santarém each have 3 outlets, while Évora, Vila Real and Setúbal each have 1. Outlet distribution suggests regional focus for business.
Competitor analysis identifies key rivals, guiding strategies to gain market share and enhance competitive advantage.
The top competitors for Rei dos Frangos are McDonald's (14.46% cross-visitation), Burger King (9.04%), Gelatomania Sesimbra (3.61%), Associação Agrícola de São Miguel (3.01%), and Café Canto do Cais (2.41%). High cross-visitation with McDonald's and Burger King shows shared customer base.
Traffic workload reveals peak hours, optimizing staffing and resource allocation for efficient service and customer satisfaction.
Traffic workload for Rei dos Frangos peaks between 12:00 and 14:00, with a secondary peak around 19:00-20:00. Minimal traffic occurs overnight. The workload is highest at 12:00 (54.88).
Understanding consumer segments enables tailored marketing, improving engagement and brand resonance within specific demographics.
Women account for 69% of consumers, with an affinity delta of -30.58, while Men account for 122% of consumers, with an affinity delta of 22.35. Gen X shows high affinity (166%, delta of 66.17). Gen Y shows 64% (delta of -35.62) and Gen Z shows 39% (delta of -61.08).