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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Red Lobster performance in the Canada and how they change over time
See what factors influence Red Lobster performance in the Canada and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Red Lobster' competitors in the Canada
An analysis of Red Lobster' competitors in the Canada
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Red Lobster is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Red Lobster's market performance is at the 65th percentile, indicating an average/above average market standing. This suggests a solid customer base and competitive presence. Performance peers in the same percentile range include Cora, Saravanaa Bhavan, Firehouse Subs, Daimaru Shabu Shabu, and Jollibee.
Customer satisfaction (CSAT) reflects how happy customers are with their experience, directly impacting loyalty and brand reputation.
Red Lobster's overall CSAT is 88%, a 9.3 percentage point increase year-over-year, indicating improved customer happiness. Alberta shows the highest CSAT at 89%, while Manitoba has the lowest at 78%. This suggests a generally positive customer experience, with regional variations.
Average check reveals how much customers spend per visit, reflecting menu pricing, order size, and customer spending habits.
Red Lobster's overall average check is CAD 61.8, a 3% increase year-over-year, suggesting customers are spending slightly more. Saskatchewan has the highest average check at CAD 73.2, while Manitoba has the lowest at CAD 57.2. This indicates regional differences in spending habits.
Number of outlets indicates brand's reach and presence, reflecting expansion strategy and market penetration.
Red Lobster has 20 outlets in Ontario, 4 in Alberta, 2 in Saskatchewan, and 1 in Manitoba. This distribution highlights Ontario as the primary market, with other provinces having a smaller presence. This shows the geographical distribution of Red Lobster locations across Canada.
Identifying top competitors helps understand the competitive landscape and benchmark performance against key players.
Red Lobster's top competitors based on customer cross-visitation are Tim Hortons (13.36%), McDonald's (10.61%), A&W Canada (5.03%), Wendy's (3.85%), and Boston Pizza (3.77%). This indicates that Red Lobster customers also frequently visit these fast-food and casual dining chains.
Traffic workload by hours reveals peak times, enabling efficient staffing and resource allocation to meet customer demand.
Red Lobster's peak traffic workload occurs between 17:00 and 19:00, reaching 71.88% at 18:00. Traffic starts increasing at 11:00, peaks in the evening, and declines significantly after 21:00. This highlights the busiest hours for Red Lobster restaurants.
Understanding consumer segments allows for targeted marketing, tailoring products and messaging to specific demographics.
Red Lobster's customer base shows a higher affinity among women (129 index) compared to men (77 index). Gen X shows a high affinity (131 index), while Gen Y is under-indexed (78 index), and Gen Z is at the average (100 index). This suggests targeted marketing towards women and Gen X could be effective.