Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence Firehouse Subs performance in the Canada and how they change over time
See what factors influence Firehouse Subs performance in the Canada and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Firehouse Subs' competitors in the Canada
An analysis of Firehouse Subs' competitors in the Canada
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Firehouse Subs is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
Firehouse Subs holds a leading position with a percentile of 99, placing it in the top 1% of brands in Canada's Cafe & Restaurants industry. This high percentile signals strong market dominance compared to peers like Cora, The Burger's Priest, The Canadian Brewhouse, Agha Turkish Restaurant Ottawa, St-Hubert, and Paranthe Wali Gali which are also in the top 1%.
Customer Satisfaction (CSAT) indicates brand perception. A high CSAT score improves customer loyalty and attracts new customers.
Firehouse Subs boasts an overall CSAT of 84% in Canada, up 4.4 percentage points year-over-year, showing improved customer sentiment. Saskatchewan leads with 90%, followed by British Columbia (88%), Alberta (84%), Ontario (83%), and Manitoba (75%). This increase indicates positive customer experiences across most provinces.
Average check reflects customer spending per visit. Tracking it helps to understand revenue trends and identify opportunities for upselling.
The overall average check for Firehouse Subs in Canada is $20.4 CAD, a decrease of 0.8% year-over-year. New Brunswick has the highest average check at $22.7 CAD. Ontario is $20.8 CAD, Manitoba is $20.5 CAD, British Columbia is $20.1 CAD, and Saskatchewan is $19.4 CAD. The slight decrease suggests potential shifts in customer spending habits.
Number of outlets reflects brand's reach. A wide network improves customer accessibility and market coverage across regions.
Firehouse Subs has 99 outlets in Canada, predominantly in Ontario (76). British Columbia and Alberta each have 9 outlets, Manitoba has 3, Saskatchewan has 2, and New Brunswick has 1. The concentration in Ontario highlights a strong regional presence.
Understanding key competitors and cross-visitation patterns helps refine marketing and strategic positioning within the competitive landscape.
Firehouse Subs' customers also frequent Tim Hortons (12.75% cross-visitation), McDonald's (10.82%), A&W Canada (4.37%), Subway (3.85%) and Wendy's (3.85%). This overlap suggests these brands compete for similar customer segments.
Traffic workload analysis helps optimize staffing and resource allocation during peak hours, enhancing operational efficiency and customer experience.
Firehouse Subs experiences peak traffic between 10:00 AM and 8:00 PM, with the highest workload around 12:00 PM (64.73%) and 1:00 PM (63.16%). Traffic is minimal between midnight and 9:00 AM. This data can inform staffing and marketing strategies.
Consumer segment analysis helps tailor marketing strategies. Gender and generation insights enable targeted campaigns and personalized customer experiences.
Women show an affinity index of 84, indicating they are less represented compared to the average consumer. Men are overrepresented with an affinity index of 111. Gen X has a high affinity (114), while Gen Y (95) and Gen Z (87) are under-indexed. This suggests potential for tailored marketing strategies.