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Managing Partner, Global Business Development
See what factors influence Rasta performance in the Sweden and how they change over time
See what factors influence Rasta performance in the Sweden and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Rasta' competitors in the Sweden
An analysis of Rasta' competitors in the Sweden
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Rasta is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Rasta, with a market performance percentile of 99, is a leading brand in Sweden's Cafe & Restaurants industry. This high percentile indicates a strong market standing relative to competitors like Mister York, Espresso House, KFC, Sibylla, Pinchos, and ChopChop Asian Express, all within the same percentile range, signifying considerable customer preference.
Customer satisfaction (CSAT) reflects loyalty and affects revenue. Tracking CSAT helps understand customer perception and areas for improvement.
Rasta's overall customer satisfaction in Sweden is 60%, a decrease of 7.5 percentage points year-over-year. CSAT varies by county, with Jönköping County at 75% (+10pp) and Skåne County at 69% (-11.6pp). The CSAT dynamic data shows fluctuations between May and July 2025, indicating areas for targeted improvement to reverse the downward trend and regional disparities.
Average check reflects spending per customer. Monitoring this KPI informs pricing strategies and identifies revenue growth opportunities.
Rasta's overall average check in Sweden is 170.5 SEK, an increase of 11.4% year-over-year. By county, Jönköping County leads with 196.6 SEK. The average check dynamic data shows fluctuations between May and July 2025, suggesting potential influences of promotional activities or seasonal trends on customer spending habits.
Outlet count shows brand's physical presence. Tracking outlets helps assess market reach and potential for expansion and revenue.
Rasta has a varying number of outlets across Sweden's counties. Västra Götaland County has the most with 10 outlets, while several other counties like Östergötland and Jönköping have 3 outlets each. Other counties such as Gävleborg, Värmland, Skåne and Halland have 2 each. Kalmar, Uppsala and Södermanland counties have only 1 each, indicating differing levels of market penetration.
Competitor analysis identifies key rivals. Understanding cross-visitation informs competitive strategies and reveals opportunities for differentiation.
Rasta's top competitors, based on cross-visitation, are McDonald's (24.85%), Max Burgers (12.55%), Sibylla (7.38%), Burger King (7.38%), and ChopChop Asian Express (5.04%). A high percentage of Rasta's customers also visit McDonald's, suggesting a need to differentiate Rasta's offerings to capture a larger share of customer visits.
Traffic workload helps optimize staffing. Understanding peak hours allows for better resource allocation and improved customer experience.
Rasta experiences peak traffic between 11 AM and 2 PM, with the highest workload at 1 PM (78.97%). Traffic gradually increases from 6 AM (5.21%) and decreases after 3 PM. There is very little traffic between 10 PM and 6 AM, indicating potential for targeted promotions during off-peak hours to maximize resource use.
Consumer segments aid targeted marketing. Understanding demographics informs tailored campaigns and relevant product development strategies.
Rasta's consumer base shows a high affinity towards women (74%), Gen X (128%), Gen Z (81%) and Gen Y (53%). The high affinity index for Women and Gen X suggest these groups are strongly represented among Rasta's customers, suggesting an opportunity for focused marketing efforts on these groups.