Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Sweden and how they change over time
See what factors influence McDonald's performance in the Sweden and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Sweden
An analysis of McDonald's' competitors in the Sweden
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, competitive strength, and customer preference within the Cafe & Restaurants industry.
McDonald's holds a leading market position in Sweden's Cafe & Restaurants industry with a market performance percentile of 99. This indicates a strong competitive standing and high customer preference. Performance peers within a similar percentile range include Max Burgers, Burger King, ChopChop Asian Express, KFC, Espresso House and Rasta.
Customer satisfaction is crucial as it reflects customer loyalty and directly impacts brand reputation and long-term profitability.
McDonald's overall customer satisfaction in Sweden is 35%, a decrease of 3.2 percentage points year-over-year. Customer satisfaction varies by county, with Gotland County showing the highest satisfaction at 61% and a decrease of 5.8 percentage points. Östergötland and Södermanland counties exhibit increased satisfaction. The CSAT score has fluctuated between 34.03% and 38.21% during the reported period.
Average check is vital for understanding customer spending habits and revenue trends, directly influencing profitability and business strategy.
The overall average check for McDonald's in Sweden is 133.2 SEK, an increase of 5.4% year-over-year. Average check varies by county, with Jämtland County having the highest average check at 183.9 SEK. The average check fluctuated between 129.22 SEK and 142.00 SEK during the reported period.
Outlet count indicates brand reach and market penetration, influencing accessibility and overall revenue potential in the Cafe & Restaurants industry.
McDonald's has the highest number of outlets in Stockholm County (46), followed by Västra Götaland County (32) and Skåne County (25). Several other counties have significantly fewer outlets, with most having less than 10. This distribution highlights the brand's concentration in key urban areas.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and highlighting opportunities for market differentiation.
McDonald's main competitors in Sweden, based on cross-visitation, are Max Burgers (15.99%), Burger King (8.02%), ChopChop Asian Express (4.97%), Sibylla and Rasta (4.07% each). This data indicates that a significant portion of McDonald's customers also visit these competing fast-food chains.
Traffic workload patterns help optimize staffing and resource allocation, ensuring efficient operations and better customer service during peak hours.
McDonald's in Sweden experiences peak traffic workload between 11:00 and 17:00, with the highest traffic around 13:00 (77.26%). Traffic workload is lowest between 03:00 and 05:00. Understanding these patterns helps optimize staffing levels and resource allocation.
Consumer segment insights enable targeted marketing, product development, and customer engagement strategies to maximize relevance and market share.
McDonald's customer base in Sweden shows a higher affinity towards women (79%) and men (112%). Among generations, Gen X (114%) exhibits a higher affinity compared to Gen Y (89%) and Gen Z (91%). These affinity indexes suggest targeted marketing towards those groups.