Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Sweden and how they change over time
See what factors influence McDonald's performance in the Sweden and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Sweden
An analysis of McDonald's' competitors in the Sweden
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
McDonald's holds a leading position in Sweden's Cafe & Restaurants industry, ranking in the top 1%. This indicates a strong market presence and high customer preference compared to peers like Rasta, Espresso House, KFC, ChopChop Asian Express, Burger King and Max Burgers.
Customer satisfaction is crucial for loyalty and repeat business, directly impacting revenue and brand reputation.
McDonald's overall customer satisfaction in Sweden is 36%, a decrease of 3.4 percentage points year-over-year. Gotland County shows the highest satisfaction at 62%, while Västerbotten County experienced a significant decrease. The trend shows a fluctuation in CSAT from May to July 2025.
Average check reflects customer spending habits and pricing effectiveness, influencing overall revenue and profitability.
McDonald's average check in Sweden varies by county, with Jämtland County at 183.9 SEK. The overall average check decreased from 142 SEK in May to 129 SEK in July 2025. No growth value was provided.
Outlet count indicates market reach and accessibility, influencing brand visibility and customer convenience.
McDonald's has the most outlets in Stockholm County (46), followed by Västra Götaland County (32) and Skåne County (25). This distribution highlights key areas of focus within Sweden.
Competitor analysis identifies key rivals and customer preferences, informing strategic positioning and marketing efforts.
McDonald's customers in Sweden also frequently visit Max Burgers (15.99%), Burger King (8.02%), and ChopChop Asian Express (4.98%). This cross-visitation data helps understand shared customer base and competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
McDonald's in Sweden experiences peak traffic between 12:00 PM and 2:00 PM, with the highest workload at 1:00 PM (76.51). Traffic is lowest between 3:00 AM and 5:00 AM.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance with specific groups.
McDonald's customer base in Sweden shows a high affinity among women (78%) and men (114%). Gen X (114%) shows a higher affinity compared to Gen Y (89%) and Gen Z (92%).