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Managing Partner, Global Business Development
See what factors influence Burger King performance in the Sweden and how they change over time
See what factors influence Burger King performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Burger King' competitors in the Sweden
An analysis of Burger King' competitors in the Sweden
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Burger King is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance reveals brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
Burger King in Sweden holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This indicates a very strong market presence compared to peers like Max Burgers, ChopChop Asian Express, McDonald's, KFC, Espresso House and Rasta.
CSAT reflects customer happiness, directly impacting loyalty and brand reputation. High CSAT often correlates with increased sales and positive word-of-mouth.
Burger King's overall customer satisfaction (CSAT) in Sweden is 62%, a significant increase of 16.2 percentage points year-over-year. The highest CSAT is in Norrbotten County (85%), while Uppsala County shows a slight decrease (-0.5pp). This shows improved customer perception but regional variations exist.
Average check is the typical transaction value, showing spending habits. Monitoring it helps optimize pricing and menu strategies for revenue growth.
The overall average check for Burger King in Sweden is 141.3 SEK, reflecting a slight decrease of 1.3% year-over-year. Uppsala County has the highest average check (196.6 SEK). This suggests a need to analyze factors driving spending differences across regions.
Outlet count indicates brand reach and market penetration. More outlets can increase accessibility, boosting brand visibility and potential customer base.
Burger King's outlet distribution in Sweden is led by Skåne County with 28 outlets, followed by Västra Götaland County with 21. Most outlets are concentrated in Skåne and Västra Götaland. This shows geographical strengths and areas for potential expansion.
Competitor analysis reveals key rivals and customer overlap. Understanding cross-visitation aids in refining competitive strategies and retaining customers.
McDonald's is the top competitor for Burger King in Sweden, with a cross-visitation rate of 29.92%. Max Burgers follows at 15.71%. This highlights the need to differentiate and attract customers, particularly against major competitors like McDonald's.
Traffic workload patterns guide staffing, marketing, and supply chain optimization. Knowing peak hours ensures efficient resource allocation and customer service.
Burger King in Sweden experiences peak traffic between 12:00-14:00 (12 PM - 2 PM), with the highest workload around 13:00 (1 PM). Traffic is minimal in the early morning (4:00-8:00). This helps optimize operational efficiency.
Consumer segments (gender and generation) allow targeted marketing, improving engagement. Identifying high-affinity groups optimizes campaigns and product positioning.
Burger King's customer base in Sweden shows a higher affinity among women (76%) and men (113%), suggesting that male segment is overrepresented. Generational analysis indicates Gen Z (132%) has high affinity.