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Managing Partner, Global Business Development
See what factors influence KFC performance in the Sweden and how they change over time
See what factors influence KFC performance in the Sweden and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Sweden
An analysis of KFC' competitors in the Sweden
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Sweden has a Market Performance percentile of 99, which is a leading position. This means KFC captures a significant share of customer traffic. Performance peers in a similar range are Espresso House, ChopChop Asian Express, Rasta, Burger King, Mister York and Max Burgers.
CSAT is a key indicator of customer loyalty and brand perception, influencing repeat business and positive word-of-mouth.
KFC's overall customer satisfaction in Sweden is 60%, a significant increase of 21.6 percentage points year-over-year. Örebro County shows the highest CSAT at 77%, while Jönköping County experienced a decrease. This suggests improvements in customer experience, with regional variations.
Average Check is crucial for understanding spending habits and revenue per transaction, directly impacting profitability.
The overall average check for KFC in Sweden is 173.2 SEK, a 2.5% increase year-over-year. Jönköping County has the highest average check at 219 SEK. This indicates customers are spending slightly more per visit.
Outlet count reflects brand reach and market penetration, influencing accessibility and brand visibility.
KFC has a varying number of outlets across Sweden, with Stockholm County having the most (8). Other counties show significantly fewer outlets. This shows uneven distribution of KFC locations.
Analyzing competitors helps in strategic positioning and identifying opportunities to gain market share and customer loyalty.
McDonald's is the top competitor for KFC in Sweden, with a cross-visitation rate of 26.86%. Max Burgers and Burger King also show notable cross-visitation. This highlights the competitive fast-food landscape.
Traffic workload data reveals peak hours, enabling optimized staffing and resource allocation for enhanced service.
KFC in Sweden experiences peak traffic workload between 10 AM and 8 PM, especially between 12 PM and 6 PM. This indicates the busiest hours for KFC, during lunch and dinner times.
Understanding consumer segments allows for targeted marketing, product development, and tailored customer experiences.
KFC in Sweden shows a high affinity with women (83) and men (109). Gen X segment is under-indexed (84), while Gen Y (108) and Gen Z (124) show high affinity. This suggests marketing should consider the preferences of younger generations.