Search among the top brands by number of locations
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Managing Partner, Global Business Development
See what factors influence RareTea performance in the United States and how they change over time
See what factors influence RareTea performance in the United States and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of RareTea' competitors in the United States
An analysis of RareTea' competitors in the United States
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
RareTea is in the top 6% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's competitive strength and customer preference by assessing its share of foot traffic within the industry.
RareTea's market performance is at the 94th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in the United States. This indicates strong customer preference compared to competitors. Performance peers include Uncle Sam's Pizza, Loxley's, J. Burns'Pizza Shop, Fizzie Mulligans, The Paper Canoe, and Swing Inn Cafe, all within a similar leading position.
Customer satisfaction reflects brand perception and loyalty, directly impacting retention and revenue growth within the Cafe & Restaurants sector.
RareTea's overall customer satisfaction is 72%, a decrease of 8.5 percentage points year-over-year. Satisfaction varies by state: Colorado (76%), California (66%), and Arizona (59%). This decline indicates a need to address factors affecting customer experience. It shows decreasing CSAT for all listed states.
Outlet count indicates market presence and expansion, reflecting brand reach and potential revenue streams across different geographic locations.
RareTea has 7 outlets in California, 2 in Arizona, and 1 each in Texas, Colorado, Virginia, and Illinois. California represents the largest concentration of RareTea outlets, demonstrating its strongest regional presence. It shows states where RareTea is most actively present.
Identifying top competitors reveals direct market rivals, informing strategic positioning and highlighting opportunities for differentiation and market share gains.
RareTea's top competitors, based on cross-visitation, are Chipotle Mexican Grill (13.16%), McDonald's (10.53%), Starbucks (10.53%), Kung Fu Tea (7.89%), and Popeyes Louisiana Kitchen (7.89%). These brands attract a significant portion of RareTea's customer base.
Traffic workload analysis identifies peak hours, enabling optimized staffing, resource allocation, and targeted promotions for enhanced customer experience.
RareTea's traffic workload peaks between 11:00 AM and 8:00 PM, with the highest traffic at 6:00 PM (58.09%). Minimal activity occurs overnight. This workload shows when the most people are visiting the restaurant.
Consumer segment analysis informs targeted marketing by revealing key demographic preferences, enabling tailored campaigns and enhanced customer engagement.
RareTea's customer base shows high affinity from Women (107 index), and Gen Z (266 index), indicating they are over-represented in the customer base. Men are under-indexed(94 index), and Gen Y (150 index) is also over-represented.