Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Rafferty's Restaurant & Bar performance in the United States and how they change over time
See what factors influence Rafferty's Restaurant & Bar performance in the United States and how they change over time
Available by subscription
Available by subscription
An analysis of Rafferty's Restaurant & Bar' competitors in the United States
An analysis of Rafferty's Restaurant & Bar' competitors in the United States
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Rafferty's Restaurant & Bar is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference. A high percentile indicates a strong competitive edge within the Cafe & Restaurants industry.
Rafferty's Restaurant & Bar holds a leading market performance percentile of 99 in the United States. This signifies it captures a substantial share of customer traffic, reflecting strong brand preference. Performance peers in the same range include The Flora-Bama Yacht Club, Monchy's Fast Food, Abby's Legendary Pizza, Sofia's of Little Italy, Bora Bora Smoothie Cafe, and BCD Tofu House.
Customer satisfaction shows brand loyalty and service quality. High CSAT scores often correlate with repeat business and positive word-of-mouth referrals.
Rafferty's Restaurant & Bar boasts an 83% customer satisfaction rate, a 4.1 percentage point increase year-over-year. Georgia leads with 86%, followed by Kentucky (83%) and Tennessee (82%). Indiana shows a decline to 72%. This indicates generally positive customer experiences, with room for improvement in Indiana.
Average check reflects spending per customer and pricing strategy effectiveness. Monitoring this KPI helps optimize revenue and understand customer spending habits.
Rafferty's Restaurant & Bar's average check is $29.50, a 1.9% decrease year-over-year. Tennessee has the highest average check at $31.90, while Georgia has the lowest at $23.90. This suggests varied spending habits across locations, potentially influenced by menu offerings or local economic factors.
Outlet count indicates market presence and expansion. Growth in outlet numbers can signal increasing brand reach and investment in new markets.
Rafferty's Restaurant & Bar has a limited number of outlets, with Kentucky having the most (6), followed by Tennessee (4). Indiana, Georgia and Massachusetts each have 1 outlet. This distribution reflects a regional focus, potentially with further expansion opportunities.
Competitor analysis identifies key players vying for the same customers. Understanding cross-visitation patterns informs strategies to attract and retain customers.
Rafferty's Restaurant & Bar's customers also frequent McDonald's (15.14%), Chick-fil-A (7.57%), Wendy's (7.57%), Texas Roadhouse (6.68%), and Taco Bell (6.24%). This indicates that Rafferty's competes with both fast-food and casual dining chains for customer visits.
Traffic workload distribution reveals peak operational hours. This insight informs staffing, inventory management, and promotional timing for maximum efficiency.
Rafferty's Restaurant & Bar experiences peak traffic between 11:00 AM and 8:00 PM, with the highest workload at 6:00 PM (67.44). Minimal activity occurs between midnight and 10:00 AM. This indicates lunch and dinner services drive the majority of the restaurant's business.
Understanding consumer demographics informs targeted marketing and positioning strategies. Tailoring messaging to specific groups can increase engagement and brand relevance.
Rafferty's Restaurant & Bar's consumer base shows slightly higher affinity towards women (103) compared to men (97). Gen X demonstrates a high affinity (127) while Gen Y (77) and Gen Z (74) are under-indexed. This indicates strong Gen X engagement and suggests potential for targeting Gen Y and Gen Z.