Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Portugália performance in the Portugal and how they change over time
See what factors influence Portugália performance in the Portugal and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Portugália' competitors in the Portugal
An analysis of Portugália' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Portugália is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Portugália's market performance is at the 63rd percentile, indicating an average/above average market standing. This means Portugália performs better than 62% of its peers in the Cafe & Restaurants industry in Portugal. Performance peers in the same percentile range include Restaurante Residencial Maria do Carmo, El Paso Cantina Mexicana y Cocktail Bar, Restaurante Avó Maria, Churrasqueira Braza, Telepizza and Domino's Pizza.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Portugália's overall customer satisfaction (CSAT) is 89%, a significant 20.7 percentage point increase year-over-year. In Lisbon, CSAT is 91%, with a 20.2 percentage point increase. The CSAT dynamic data shows fluctuations between 83.71% and 91.86% from May to July 2025, indicating generally positive customer sentiment.
Average check reveals customer spending habits, crucial for pricing strategies and revenue forecasting.
The overall average check for Portugália is 21.2 EUR, a slight 0.1% increase year-over-year. In Lisbon, the average check is 21.8 EUR. The average check dynamic data shows fluctuations between 18 EUR and 22.53 EUR from May to July 2025, indicating variability in customer spending.
Outlet count indicates brand reach and market penetration, influencing accessibility and brand visibility.
Portugália has a total of 24 outlets across Portugal. Lisbon has the highest number of outlets with 14, followed by Faro, Coimbra and Porto with 2 each, and Leiria, Santarém, Évora and Setúbal with 1 each. This distribution highlights Lisbon as a key market for Portugália.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for Portugália, based on cross-visitation, are McDonald's (7.79%), Pastéis de Belém (6.56%), Burger King (5.74%), Pizza Hut (3.69%), and Time Out Market Lisboa (3.28%). This indicates that customers who visit Portugália also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer experience.
Portugália experiences peak traffic workload between 12:00 and 22:00, with the highest workload at 14:00 (59.07%). Traffic is minimal between 0:00 and 9:00. This data suggests the need for increased staffing and resources during peak hours to manage customer flow effectively.
Understanding consumer segments enables targeted marketing, improving engagement and ROI.
The consumer gender mix for Portugália is approximately equal between women and men. The Gen X segment is overrepresented with an affinity index of 107, Gen Y is underrepresented with an affinity index of 82, and Gen Z is significantly overrepresented with an affinity index of 129. This suggests a high affinity among Gen Z consumers.