Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Portugália performance in the Portugal and how they change over time
See what factors influence Portugália performance in the Portugal and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Portugália' competitors in the Portugal
An analysis of Portugália' competitors in the Portugal
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Portugália is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, showing its competitive strength and customer preference in the industry.
Portugália holds a leading market position in Portugal's Cafe & Restaurants industry with a market performance percentile of 99. This indicates that Portugália captures a significant share of customer traffic compared to its peers. Performance peers in a similar range include Augusto Lisboa, British Bar Lisboa, Restaurante Avó Maria, Churrasqueira Braza, JNcQUOI, and El Paso Cantina Mexicana y Cocktail Bar.
Customer satisfaction (CSAT) indicates loyalty. High CSAT is crucial as it reflects positive experiences and likelihood of repeat business.
Portugália demonstrates strong customer satisfaction with an overall CSAT score of 88%, a significant 21.7 percentage point increase year-over-year. Lisbon shows a high CSAT of 91%, while Setúbal has a lower CSAT of 44%. Actionable insights can be obtained through analyzing fluctuations in CSAT scores for the months of May, June and July.
Average check reflects customer spending per visit. Monitoring this KPI helps in assessing pricing strategies and revenue trends.
Portugália's overall average check is 20.9 EUR, showing a minor decrease of 0.1% compared to the previous year. Lisbon's average check is 21.8 EUR. Dynamic average check values show the highest value in July (22.25 EUR) and the lowest value in June (18.00 EUR).
Number of outlets indicates brand reach. A larger presence often correlates with increased brand visibility and market share.
Portugália has a total of 25 outlets across Portugal. The majority are concentrated in Lisbon (14), with 2 outlets each in Faro, Coimbra, Porto, and Setúbal. Leiria, Santarém and Évora each have 1 outlet, indicating a strategic focus on the Lisbon area.
Competitor analysis identifies key players attracting similar customers. This enables strategic benchmarking and competitive advantage.
Portugália's top competitors based on customer cross-visitation are McDonald's (8.80%), Pastéis de Belém (6.40%), Burger King (6.00%), Pizza Hut (3.60%), and Chimarrão (2.00%). This reveals that Portugália's customers also frequent fast-food chains and other local restaurants.
Traffic workload by hours reveals peak operational demands. It assists in workforce optimization and service efficiency.
Portugália experiences peak traffic workload between 12:00 and 22:00, with the highest traffic around 13:00-15:00. Traffic is minimal between 0:00 and 9:00. Resource allocation should align with these peak and off-peak hours.
Consumer segments provide insight into customer demographics. These insights help to shape marketing and product development.
Portugália's customer base shows high affinity among women (94 Index) and Gen X (109 Index) and Gen Z (122 Index). Gen Y is under-indexed (81 Index). Marketing efforts should consider these generational differences.