Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Pops performance in the Costa Rica and how they change over time
See what factors influence Pops performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pops' competitors in the Costa Rica
An analysis of Pops' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pops is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows Pops' brand share of foot traffic, indicating its competitive strength and customer preference in the Cafe & Restaurants industry.
Pops is a leading brand in Costa Rica's Cafe & Restaurants industry, securing a top 1% market performance percentile. This indicates very strong brand preference and competitive advantage. Peers like Taco Bell, Bread House Escazu, Samadhi, Compadres Taquería Mexicana, Tandoor Indian Restaurant, and Restaurante Coco Loco are in a similar range.
Customer satisfaction reflects brand perception and loyalty, driving repeat business and positive word-of-mouth, both essential for sustainable growth.
Pops demonstrates strong customer satisfaction in Costa Rica, with an overall CSAT of 77%, a 5.3 percentage point increase year-over-year. Alajuela Province leads with 86%, showing a significant increase. Puntarenas Province saw a slight decrease. The trend indicates fluctuating satisfaction levels between 70.97% and 84.06% during the measured period.
Outlet count indicates market reach and accessibility. Expansion in key regions can boost brand visibility and cater to a wider customer base.
Pops has a significant presence in Costa Rica, with 37 outlets in San Jose Province, representing the largest concentration. Alajuela Province has 18, Heredia Province 15, and other provinces have fewer outlets. The distribution shows a strong focus on San Jose.
Understanding top competitors and overlap in customer base helps refine marketing strategies and identify opportunities for differentiation and customer acquisition.
Pops' customers in Costa Rica also frequently visit McDonald's (19.01%), Burger King (12.81%), KFC (9.09%), Subway (9.09%), and Taco Bell (6.61%). McDonald's has the highest cross-visitation, indicating it is a major competitor for Pops.
Analyzing traffic workload by hour helps optimize staffing, manage resources, and ensure efficient service during peak hours, enhancing customer experience.
Pops experiences peak traffic workload between 10:00 AM and 7:00 PM in Costa Rica, with the highest activity around 3:00 PM to 4:00 PM (57.42% to 58.32%). Activity is significantly lower during early morning hours, indicating the need for optimized resource allocation based on these patterns.
Understanding consumer demographics allows for targeted marketing, personalized offers, and product development that resonate with specific customer groups, improving engagement and ROI.
Pops' customer base in Costa Rica shows a high affinity among women (120 index), suggesting this group is overrepresented. Gen X is also overrepresented (149 index), indicating a strong connection with this generation. Gen Y segment is less represented (84 index), suggesting a need for more targeted marketing efforts.