Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pops performance in the Costa Rica and how they change over time
See what factors influence Pops performance in the Costa Rica and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pops' competitors in the Costa Rica
An analysis of Pops' competitors in the Costa Rica
In Cafés & Restaurants
·Jun – Aug 25
Pops is ahead of most brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pops' market performance is at the 63rd percentile, indicating an average/above average market position. This means Pops attracts more customers than approximately 63% of its competitors in Costa Rica's Cafe & Restaurants industry. Performance peers in the same range include Little Lucha, Samadhi, Taco Bell, Compadres • Alajuela, Compadres Taquería Mexicana, and Bread House Escazu.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. High CSAT often correlates with repeat business and positive word-of-mouth.
Pops' overall CSAT is 80%, a 7.2 percentage point increase year-over-year, indicating improved customer happiness. Puntarenas Province shows the highest CSAT (90%), while San Jose Province has the lowest (76%) and experienced a decrease. The CSAT dynamic data shows fluctuations, peaking in June 2025.
Outlet count indicates brand reach and market presence. Growth reflects expansion strategy and potential for increased revenue and brand visibility.
Pops has 37 outlets in San Jose Province, the highest number, indicating a strong presence there. Alajuela and Heredia Provinces have 18 and 15 outlets, respectively. Limón Province has the fewest outlets (4), suggesting a smaller market presence in that region.
Identifying top competitors and cross-visitation patterns helps refine marketing strategies and understand customer preferences within the competitive landscape.
McDonald's (19.09%) and Burger King (12.86%) are the top competitors with the highest cross-visitation from Pops' customers. Subway and KFC share 9.13% cross-visitation, while Taco Bell has 6.64%. This indicates a significant overlap in customer base with these fast-food chains.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Pops experiences peak traffic workload between 10 AM and 8 PM, with the highest workload occurring between 2 PM and 5 PM. Traffic is significantly lower during early morning hours (12 AM - 6 AM), indicating the need for adjusted staffing during those times.
Analyzing consumer segments by Gender and Generation informs targeted marketing and positioning strategies, enhancing engagement and brand resonance.
Women are overrepresented among Pops' consumers (68% affinity), while men are underrepresented (127% affinity). Gen X shows high affinity (140%), while Gen Y is under-indexed (88%). This suggests Pops resonates more strongly with Gen X women.