Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
See what factors influence KFC performance in the Costa Rica and how they change over time
See what factors influence KFC performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of KFC' competitors in the Costa Rica
An analysis of KFC' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of customer foot traffic, competitive strength and customer preference in its industry.
KFC's market performance is in the top 1% in Costa Rica, indicating a leading position. This percentile shows a strong market presence relative to peers like Burger King and Rosti, which share similar high rankings.
Customer satisfaction (CSAT) reflects brand perception. High CSAT scores often correlate with customer loyalty and positive word-of-mouth.
Overall CSAT for KFC in Costa Rica is 48%, a decrease of 9.8 percentage points year-over-year. CSAT varies by province, with Heredia Province showing the highest satisfaction at 68% and San Jose Province at 45%. The downward trend requires attention.
Average check measures the typical transaction value. It is crucial for understanding customer spending habits and revenue trends.
The overall average check for KFC in Costa Rica is 7.8K CRC, a decrease of 1.4% year-over-year. Limón Province has the highest average check at 10.5K CRC, while Alajuela Province is at 7.5K CRC. The decrease indicates lower spending per customer.
The number of outlets reflects brand's market presence and accessibility. Expansion often indicates growth and investment.
KFC has 29 outlets in San Jose Province, marking the highest concentration in Costa Rica. Heredia and Alajuela Province each have 8 outlets. Limón Province has the fewest with 2. Outlet distribution highlights key market areas.
Competitor analysis reveals overlapping customer bases. It informs strategies to differentiate and attract customers.
McDonald's is the top competitor with 19.90% cross-visitation from KFC customers in Costa Rica. Subway has 10.99%, followed by Pizza Hut, Burger King and Taco Bell all at 7.85%. These overlaps point to shared customer preferences.
Traffic workload shows peak hours. Optimizing staff and resources during these times enhances customer experience and efficiency.
KFC in Costa Rica experiences peak traffic between 12 PM and 8 PM, with highest workload at 1 PM (59.74). Traffic is minimal from midnight to 9 AM. Staffing and promotional efforts should align with these peak activity times.
Understanding consumer segments is crucial for targeted marketing. Tailoring strategies to specific demographics increases engagement.
Women are overrepresented, affinity index of 60, while men show high affinity, index of 128. Gen X are slightly overrepresented (index of 104), while Gen Y are slightly underrepresented (index of 93) relative to the average KFC consumer in Costa Rica.