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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pizza Hut performance in the Costa Rica and how they change over time
See what factors influence Pizza Hut performance in the Costa Rica and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Pizza Hut is ahead of most brands
Sample of brands in the same percentile
An analysis of Pizza Hut' competitors in the Costa Rica
An analysis of Pizza Hut' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance percentile reveals brand's share of foot traffic, showing competitive strength and customer preference in the industry.
Pizza Hut in Costa Rica holds a market performance percentile of 67, indicating an average/above average market standing. This means Pizza Hut captures more foot traffic than many competitors. Performance peers in the same percentile range include Cheesus • Escazú, Centenario Pizza, Taj Mahal, and Delmonicos Steak Tamarindo.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Pizza Hut's overall CSAT in Costa Rica is 59%, a 2.2 percentage point increase year-over-year. San Jose Province shows the highest CSAT at 69% with a significant increase, while Puntarenas Province shows the lowest CSAT at 58% with a decrease. This suggests varying customer experiences across different regions.
Average check reflects spending per transaction, indicating pricing strategy effectiveness and customer purchasing power.
The overall average check for Pizza Hut in Costa Rica is 8.8K CRC, a 6.6% decrease year-over-year. Alajuela and Guanacaste Provinces have the highest average check at 8.7K CRC. Cartago Province has the lowest average check at 7.9K CRC. This indicates a slight decline in customer spending per visit.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential.
Pizza Hut has 26 outlets in San Jose Province, the highest number in Costa Rica. Alajuela Province has 10 outlets, while Limón Province has only 1. This distribution highlights San Jose as a key market for Pizza Hut, with varying presence across other provinces.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
McDonald's is the most cross-visited brand by Pizza Hut customers (20.68%), followed by KFC (12.66%) and Subway (9.28%). This indicates that a significant portion of Pizza Hut customers also frequent these fast-food chains, revealing direct competitors.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation for optimal service.
Pizza Hut in Costa Rica experiences peak traffic between 11 AM and 8 PM, with the highest workload around 7 PM (64.82%). Traffic is minimal during early morning hours (0 AM to 8 AM). This data informs staffing and promotional strategies to manage peak demand.
Understanding consumer segments enables targeted marketing, tailoring strategies to specific demographics for increased engagement.
Women are over-represented among Pizza Hut customers (70% affinity), while men are even more over-represented (125% affinity). Gen Y also shows a very high affinity (187%). This suggests marketing efforts should consider the preferences and behaviors of these key demographic groups.