Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence McDonald's performance in the Costa Rica and how they change over time
See what factors influence McDonald's performance in the Costa Rica and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Costa Rica
An analysis of McDonald's' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance reveals brand strength and customer preference within the Cafe & Restaurants industry, guiding strategic decisions.
McDonald's holds a leading position in Costa Rica with a market performance percentile of 99, placing it in the top 1% of brands. This signifies a strong competitive advantage and high customer preference. Performance peers include Santo Pecado, Naans & Curries, Denny's, Rosti, Tree House Restaurante and KFC.
CSAT reflects customer loyalty and experience. Monitoring trends helps identify areas for improvement and strengthens brand reputation.
McDonald's overall customer satisfaction (CSAT) in Costa Rica is 38%, a decrease of 11.5 percentage points year-over-year. Limón Province shows the highest CSAT at 50%, while Heredia Province shows the lowest at 32% and the biggest drop of -25.4pp. The CSAT trend is increasing from May to July 2025.
Average check indicates spending per customer, crucial for revenue analysis and pricing strategy optimization to boost profitability.
The overall average check for McDonald's in Costa Rica is 6.7K CRC, showing a 5.1% increase year-over-year. Heredia Province has the highest average check at 7.6K CRC. The average check has been increasing from May to July 2025, showing revenue growth.
Outlet count indicates market presence and accessibility. Tracking distribution informs expansion and market penetration strategies.
McDonald's has 38 outlets in San Jose Province, the highest number in Costa Rica. Cartago and Alajuela Provinces both have 11 outlets each, while Guanacaste and Limón Provinces each have 2 outlets. Puntarenas Province has only 1 outlet.
Competitor analysis identifies market rivals and customer preferences, informing competitive strategies and differentiation efforts.
The top competitors for McDonald's in Costa Rica, based on cross-visitation, are KFC (10.53%), Subway (9.97%), Burger King (7.76%), Pizza Hut (6.79%), and Taco Bell (6.51%). This data shows customers who visit McDonald's also frequent these brands.
Traffic workload highlights peak hours, optimizing staffing and resource allocation to enhance customer service and operational efficiency.
McDonald's in Costa Rica experiences peak traffic workload between 7 PM and 8 PM, with the highest workload at 61.31%. The lowest traffic occurs between 4 AM and 6 AM, indicating a need for optimized resource allocation based on hourly traffic patterns.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender/generation boosts engagement, loyalty and ROI.
McDonald's consumers in Costa Rica are composed of 58% women and 130% men (affinity index). The consumer base consists of 114% Gen X, 99% Gen Y, and 100% Gen Z (affinity index). Above 100, indicates the consumers are overrepresented; below 100, indicates the consumers are underrepresented.
