Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Costa Rica and how they change over time
See what factors influence McDonald's performance in the Costa Rica and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Costa Rica
An analysis of McDonald's' competitors in the Costa Rica
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 15% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's holds a market performance percentile of 85 in Costa Rica's Cafe & Restaurants industry, indicating an above-average market standing. This suggests a strong customer preference compared to competitors like KFC (74th percentile) and Tree House Restaurante (76th percentile).
Customer satisfaction (CSAT) reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
McDonald's overall CSAT in Costa Rica is 37%, a decrease of 11.7 percentage points year-over-year. Limón Province shows the highest CSAT at 49%, while Heredia Province has the lowest at 31%. This decline suggests a need to address customer experience issues.
Average check reflects customer spending per visit, indicating pricing strategy effectiveness and customer purchasing behavior.
McDonald's average check in Costa Rica is 6.7K CRC, a 5.4% increase year-over-year. Heredia Province has the highest average check at 7.6K CRC. This increase suggests customers are spending more per visit.
Outlet count indicates market presence and accessibility, influencing brand reach and revenue potential.
McDonald's has 39 outlets in San Jose Province, the highest number in Costa Rica. Cartago, Heredia, and Alajuela Provinces each have 11 outlets. This distribution reflects strategic market coverage.
Competitor analysis identifies key rivals and customer cross-visitation patterns, informing competitive strategies.
McDonald's customers in Costa Rica also frequently visit KFC (10.68% cross-visitation), Subway (9.99%), and Burger King (7.77%). This indicates shared customer segments and competitive overlap.
Traffic workload by hour reveals peak and off-peak times, optimizing staffing and resource allocation.
McDonald's in Costa Rica experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload at 7:00 PM (62.22%). Traffic is lowest between 1:00 AM and 6:00 AM.
Understanding consumer segments by gender and generation enables targeted marketing and product positioning strategies.
McDonald's in Costa Rica shows a higher affinity among men (index 136) compared to women (index 57). Gen X (index 118) shows the highest generational affinity, followed by Gen Z (index 103) and Gen Y (index 96).