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Managing Partner, Global Business Development
See what factors influence Popeyes performance in the Saudi Arabia and how they change over time
See what factors influence Popeyes performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Popeyes' competitors in the Saudi Arabia
An analysis of Popeyes' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Popeyes is in the top 1% of brands
Sample of brands in the same percentile
Search among the top brands by number of locations
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Popeyes is a leading brand in Saudi Arabia's Cafe & Restaurants industry, securing a top 1% market performance. This indicates a very strong competitive position. Performance peers in the same percentile range include لحظة كيف للقهوة المختصة أبراج زمزم, Subway, Maestro Pizza, Falafel Themar - فلافل ثمار, Burg’n | بيرقن, and مطعم.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of customer experience and service.
Popeyes in Saudi Arabia boasts an 87% customer satisfaction. While slightly decreased by 0.2pp year-over-year, customer satisfaction remains high. Riyadh Region leads with 92%, followed by Eastern Province (88%) and Makkah Region (83%).
Average check reveals customer spending habits and helps optimize pricing strategies and menu offerings.
The average check for Popeyes in Saudi Arabia is 75.8 SAR, up 11.7% year-over-year, suggesting customers are spending more per visit. Riyadh Region leads with 81.4 SAR, followed by Makkah Region (75.2 SAR) and Eastern Province (72.7 SAR).
Outlet distribution indicates market coverage and accessibility, crucial for capturing market share.
Popeyes has a significant presence in Saudi Arabia, with Makkah Region leading with 20 outlets. The Eastern Province and Riyadh Region each have 14 outlets, while Al-Qassim Province has 1 outlet, indicating potential for expansion.
Identifying top competitors and cross-visitation patterns helps in strategic positioning and marketing efforts.
Popeyes' customers in Saudi Arabia also frequently visit KFC (17.43%), Dunkin' (8.08%), Al Baik (7.65%), McDonald's (7.56%), and Kudu (7.30%). These brands are primary competitors attracting a similar customer base.
Traffic workload analysis reveals peak hours, enabling efficient staffing and resource allocation.
Popeyes in Saudi Arabia experiences peak traffic between 6 PM and 11 PM, with the highest workload at 10 PM (63.90%) and 11 PM (67.89%). Traffic is lowest between 4 AM and 10 AM.
Understanding consumer demographics allows for targeted marketing and tailored product offerings to different segments.
Popeyes' consumer base in Saudi Arabia shows a higher affinity towards women (60%), while men are over-indexed at 116.00. Gen Z has very high affinity (255), while Gen Y is also represented above the average (92).