Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Subway performance in the Saudi Arabia and how they change over time
See what factors influence Subway performance in the Saudi Arabia and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Subway' competitors in the Saudi Arabia
An analysis of Subway' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Subway is ahead of most brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Subway's market performance is at the 74th percentile in Saudi Arabia's Cafe & Restaurants industry, indicating an above-average market standing. This means Subway captures more customer traffic than most competitors. Performance peers in the same percentile range include Raising Cane's Chicken Fingers, Hashi Basha and Baytoti | بيتوتي.
Customer satisfaction reflects brand perception, impacting loyalty and revenue. High satisfaction scores often correlate with repeat business and positive word-of-mouth.
Subway's overall customer satisfaction in Saudi Arabia is 80%, a 6.2 percentage point increase year-over-year. Al-Qassim Province shows the highest satisfaction at 93%, while the Eastern Province has the lowest at 66%. This indicates a generally positive customer experience, with regional variations needing attention.
Average check reveals customer spending habits. Monitoring this KPI helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The average check for Subway in Saudi Arabia varies by region, with Makkah Region showing the highest at 65.8 SAR. Overall average check data is not available. The trend shows an increase from 50.55 SAR in June to 65.31 SAR in August, suggesting growing transaction values.
Outlet count indicates brand reach and market presence. A larger number of outlets can lead to greater brand visibility and accessibility for consumers.
Subway has 227 outlets in Saudi Arabia. The Riyadh Region has the most with 111 outlets, followed by the Makkah Region with 54. This distribution highlights key areas of operation and potential for expansion in other regions.
Competitor analysis identifies key players and customer preferences. Understanding cross-visitation helps refine marketing and capture market share.
The top competitors for Subway in Saudi Arabia, based on cross-visitation, are McDonald's (11.01%), Al Baik (9.27%), KFC (8.81%), Dunkin' (8.10%), and Kudu (7.17%). This indicates that customers who visit Subway also frequently visit these brands.
Traffic workload analysis optimizes staffing and resource allocation. Understanding peak hours ensures efficient service and customer satisfaction.
Subway's traffic workload in Saudi Arabia varies throughout the day, peaking between 8 PM and 11 PM (hod 20-23) with values around 50-53. The lowest traffic occurs between 4 AM and 6 AM (hod 4-6) with values around 10-12. This data informs staffing and operational decisions.
Understanding consumer segments enables targeted marketing. Tailoring strategies to gender and generation enhances engagement and brand affinity.
Subway's consumer base in Saudi Arabia shows a gender mix with Women at 65% (under-indexed) and Men at 115% (over-indexed). Generationally, Gen Z shows high affinity (194%), Gen Y is over-indexed (107%), and Gen X is under-indexed (21%). This suggests targeted marketing towards Gen Z and Men may be effective.