Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence Subway performance in the Saudi Arabia and how they change over time
See what factors influence Subway performance in the Saudi Arabia and how they change over time
Available by subscription
Available by subscription
An analysis of Subway' competitors in the Saudi Arabia
An analysis of Subway' competitors in the Saudi Arabia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
In Cafés & Restaurants
·Jun – Aug 25
Subway is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference.
Subway's market performance is in the top 1%, indicating a leading position. This high percentile demonstrates strong market presence. Falafel Themar, Popeyes, Maestro Pizza and Century Burger are at similar positions.
Customer satisfaction (CSAT) reflects customer happiness, influencing loyalty and brand perception.
Subway's overall CSAT is 71%, a slight decrease from the previous year. Tabuk Province shows the highest CSAT (96%), while Riyadh Region has 65%. Improvement opportunities exist in regions with lower CSAT scores.
Average check reflects spending per transaction, crucial for revenue insights and pricing strategy.
Subway's average check is 51.7 SAR, slightly down from last year. Najran Region has the highest average check (102.2 SAR), while 'Asir Province has 50.6 SAR. This suggests regional pricing or order differences.
Outlet count shows brand reach, impacting market presence and customer access.
Subway has 110 outlets in Riyadh Region, the highest in Saudi Arabia. Makkah Region follows with 51. This distribution indicates Subway's strategic focus on major urban centers for market penetration.
Competitor analysis reveals key rivals, informing competitive strategies and market positioning.
Subway's top competitors include McDonald's (13.13% cross visitation), Al Baik (10.71%), and Dunkin' (10.46%). These brands attract Subway's customers, highlighting shared customer preferences and market competition.
Traffic workload reflects peak hours, guiding staffing and resource allocation for better service.
Subway's traffic workload peaks between 20:00 and 22:00 (8 PM - 10 PM) at 51.11%-53.70%, indicating these are the busiest hours. The lowest traffic is between 4:00 and 6:00, with 9.64%-12.54%. Staffing should match these patterns.
Consumer segments highlight key demographics, guiding targeted marketing and product strategies.
Subway has a higher affinity index for men (114), with women under-indexed (67). Affinity is highest for Gen Z (175), followed by Gen Y (107). Gen X is under-indexed at 37. Marketing can target Gen Z and Gen Y customers.