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Managing Partner, Global Business Development
See what factors influence KFC performance in the Saudi Arabia and how they change over time
See what factors influence KFC performance in the Saudi Arabia and how they change over time
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Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Saudi Arabia
An analysis of KFC' competitors in the Saudi Arabia
Search among the top brands by number of locations
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
KFC's market performance in Saudi Arabia is leading, with a percentile of 99, placing it in the top 1% of brands. This shows strong customer preference and competitive advantage versus peers like Dunkin', Al Baik, McDonald's, Al Romansiah, Sign and Kudu.
Customer satisfaction reflects brand perception, impacting loyalty and growth. High CSAT scores usually correlate with increased sales and positive word-of-mouth.
KFC's overall customer satisfaction in Saudi Arabia is 83%, a 4.1 percentage point increase year-over-year. Al Jawf Region has the highest CSAT at 91%, while Eastern Province is at 87%. This shows positive customer perception. The CSAT score increased from 73.39% to 87.88% during the reported period.
Average check indicates customer spending per visit. Tracking this KPI helps optimize pricing and promotions for revenue maximization.
The average check for KFC in Saudi Arabia is 79.7 SAR, up 7.4% year-over-year. Ḥa'il Province has the highest average check at 90.2 SAR. The overall trend increased from 78.19 SAR to 81.36 SAR during the reported period, pointing to potentially higher customer spending.
Outlet count reflects market presence and accessibility. A strong outlet network enhances brand visibility and serves more customers.
KFC has the largest presence in Riyadh Region with 102 outlets, followed by Makkah Region with 80 outlets. The Eastern Province has 64 outlets. This distribution highlights key markets and areas for potential expansion.
Competitor analysis reveals market dynamics and opportunities. Identifying top competitors allows for strategic positioning and competitive advantage.
McDonald's, Hardee's, Al Baik, Dunkin', and Kudu are KFC's top competitors in Saudi Arabia. McDonald's has the highest cross-visitation rate at 7.96%. This data helps KFC understand which brands attract a similar customer base and strategize accordingly.
Traffic workload shows peak hours and demand patterns. Optimizing staffing and resources during high-traffic times improves customer experience.
KFC's peak traffic hours are between 21:00 and 23:00, with the highest workload at 75.08% at 23:00. Traffic is minimal between 4:00 and 9:00. This information is vital for scheduling and resource allocation.
Consumer segmentation enables targeted marketing. Understanding demographics helps tailor campaigns and offerings for maximum impact and engagement.
Women show a higher affinity for KFC compared to the average consumer, with an affinity index above 100, while Men are underrepresented. Gen Z has a high affinity (137), suggesting strong engagement, while Gen X (78) demonstrates less relative affinity compared to Gen Y (101).