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Managing Partner, Global Business Development
See what factors influence Pollos Gus performance in the Ecuador and how they change over time
See what factors influence Pollos Gus performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
An analysis of Pollos Gus' competitors in the Ecuador
An analysis of Pollos Gus' competitors in the Ecuador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
Pollos Gus is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market Performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollos Gus is a leading brand with a market performance percentile of 99, indicating it captures a significant share of customer visits in its category. Performance peers in the same percentile range include Starbucks, El Moro Guayaco, Chicano Taqueria, NOE sushi bar, PAGÚ Ecuador - Fajardo, and Sanduches El Arbolito.
CSAT reflects customer happiness. Tracking it helps improve services, retain customers, and boost brand loyalty, leading to higher profitability.
Overall customer satisfaction (CSAT) for Pollos Gus is 51%, a decrease of 7.6 percentage points year-over-year. CSAT varies by state, with Guayas showing 73% satisfaction (up 19.4pp) and Pichincha showing 56% (down 2.4pp), highlighting regional differences in customer experience.
Average check indicates customer spending per visit. Monitoring it helps optimize pricing strategies and identify opportunities to increase revenue per transaction.
The overall average check for Pollos Gus is $9.7 USD, a decrease of 8.8% year-over-year. In Pichincha, the average check is $10.2 USD, showing no growth. The average check has fluctuated between $6.52 and $13.31 during the reporting period.
Outlet count reflects brand reach and market presence. Tracking it reveals expansion progress and potential for increased customer accessibility.
Pollos Gus has a total of 33 outlets across Ecuador. Pichincha has the highest number of outlets (19), followed by Guayas (9). Other states like Los Ríos, Cotopaxi, Chimborazo, El Oro and Santo Domingo de los Tsáchilas each have 1 outlet.
Identifying key competitors reveals market dynamics. Analyzing cross-visitation helps understand customer preferences and benchmark against other brands.
Top competitors for Pollos Gus, based on customer cross-visitation, are KFC (22.76%), McDonald's (8.94%), Pollo Campero (7.32%), Menestras Del Negro (5.69%), and Cyrano (4.88%). This indicates that customers who visit Pollos Gus also frequently visit these other restaurants.
Traffic workload analysis shows peak hours. This insight enables optimal staffing and resource allocation to meet customer demand effectively.
Peak traffic workload for Pollos Gus occurs between 10 AM and 8 PM, with the highest activity between 2 PM and 3 PM (64.68%). The lowest traffic is observed between midnight and 7 AM, suggesting opportunities to optimize operations during off-peak hours.
Understanding consumer segments enables tailored marketing. By identifying key demographics, brands can optimize messaging and product offerings.
Women show under-indexed affinity (72) while Men show over-indexed affinity (117) compared to the average consumer. Gen X demonstrates over-indexed affinity (170) while Gen Y demonstrates under-indexed affinity (70).