Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence Pollos Gus performance in the Ecuador and how they change over time
See what factors influence Pollos Gus performance in the Ecuador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of Pollos Gus' competitors in the Ecuador
An analysis of Pollos Gus' competitors in the Ecuador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
Pollos Gus is right in the middle
Sample of brands in the same percentile
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Pollos Gus has a market performance percentile of 50 in Ecuador's Cafe & Restaurants industry, indicating an average market standing. This means Pollos Gus captures an average share of customer traffic compared to its peers. Performance peers in the same percentile range include: La Empanaderia, Almudena, Sushimoto | Calle Finlandia, Rukito Grill&Drinks, Good Cafe Restaurante, and La Parrilla de Homero.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation, crucial for sustainable growth.
Pollos Gus's overall CSAT is 55%, a slight increase of 0.9 percentage points year-over-year. In Pichincha, CSAT is 59%, with a growth of 4.6 percentage points. The CSAT dynamic data shows fluctuations between 50% and 60% over the observed months, indicating variable customer sentiment.
Average check reflects spending per customer, crucial for revenue insights and profitability analysis, guiding pricing and menu strategies.
The overall average check for Pollos Gus is $10.3, a 1.2% increase year-over-year. In Pichincha, the average check is $11.2 USD, with no growth reported. The average check dynamic data shows variability, ranging from $6.57 to $13.31, suggesting fluctuations in customer spending habits.
Outlet count indicates brand reach and market presence, influencing accessibility and revenue potential across different regions.
Pollos Gus has a total of 33 outlets. The majority, 19, are located in Pichincha, followed by 9 in Guayas. Los Ríos, Cotopaxi, Chimborazo, El Oro, and Santo Domingo de los Tsáchilas each have 1 outlet. This distribution highlights Pichincha as a key market for Pollos Gus.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning efforts.
The top competitors for Pollos Gus, based on cross-visitation, are KFC (22.33%), Pollo Campero (10.68%), McDonald's (9.71%), Menestras Del Negro (7.77%), and Sweet & Coffee (6.80%). This indicates that customers who visit Pollos Gus also frequently visit these brands, highlighting direct competition.
Traffic workload reveals peak hours, enabling optimized staffing, resource allocation, and targeted marketing for maximum efficiency.
Pollos Gus experiences peak traffic workload between 12:00 PM and 2:00 PM, with the highest workload at 2:00 PM (63.90%). Traffic starts increasing significantly around 10:00 AM, remains high throughout the afternoon, and declines after 8:00 PM. The lowest traffic is observed in the early morning hours.
Understanding consumer segments allows for tailored marketing, product development, and customer engagement strategies based on demographics.
Women are overrepresented among Pollos Gus's consumers (affinity index of 63), while men are significantly overrepresented (affinity index of 128). Gen X is overrepresented (affinity index of 109), while Gen Y is slightly underrepresented (affinity index of 87).