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Managing Partner, Global Business Development
See what factors influence McDonald's performance in the Ecuador and how they change over time
See what factors influence McDonald's performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Ecuador
An analysis of McDonald's' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Ecuador holds a leading market performance with a percentile of 99. This indicates a dominant position relative to competitors like KFC, MONGOS, Pizza Hut, Sweet & Coffee, El Hornero and Los Bifes de la Vaca.
CSAT measures customer happiness. Tracking changes helps understand if experiences meet expectations, crucial for loyalty and brand perception.
McDonald's customer satisfaction in Ecuador is 63%, a decrease of 9.7 percentage points year-over-year. Satisfaction varies by state, with Azuay showing the highest satisfaction (74% and growth of 12.4pp), while Guayas shows the lowest (56% and decrease of 21pp).
Average check reflects spending per customer, indicating pricing strategy effectiveness and customer value perception for revenue growth.
The average check at McDonald's in Ecuador is $10 USD, a 3.1% increase year-over-year. Pichincha shows the highest average check ($10.3 USD) with 0% growth, while Azuay has an average check of $9.1 USD with 0% growth.
Outlet count shows brand presence, crucial for market reach and convenience. More outlets often mean better customer access and higher sales.
McDonald's has 19 outlets in Guayas, 15 in Pichincha, 2 in Azuay, and 1 in El Oro. Guayas has the highest concentration of outlets.
Knowing top competitors and customer crossover reveals market dynamics, informing strategies to gain market share and retain customers.
McDonald's in Ecuador sees the highest customer crossover with KFC (13.83%), followed by Sweet & Coffee (11.30%), El Hornero (5.65%), Domino's Pizza (4.87%), and Menestras Del Negro (4.48%).
Understanding traffic workload helps optimize staffing and resource allocation, ensuring smooth operations and customer satisfaction during peak hours.
McDonald's in Ecuador experiences peak traffic between 17:00 and 20:00, with the highest workload at 19:00 (63.81%). Traffic is minimal between 0:00 and 7:00.
Analyzing segments by Gender/Generation helps target marketing & positioning. Affinity insights boost engagement & relevance, crucial for campaign success.
McDonald's consumers in Ecuador are overrepresented by women (affinity index 77%) and men (affinity index 114%). Among generations, Gen X is highly represented (135%), while Gen Y (79%) is underrepresented. Gen Z shows almost average representation (106%).