Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence McDonald's performance in the Ecuador and how they change over time
See what factors influence McDonald's performance in the Ecuador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of McDonald's' competitors in the Ecuador
An analysis of McDonald's' competitors in the Ecuador
In Cafés & Restaurants
·Jul – Sep 25
McDonald's is in the top 17% of brands
Sample of brands in the same percentile
Top-5 brands that brand's customers also visit
Cafés & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's in Ecuador holds the 83rd percentile, indicating an above-average market performance. This suggests a strong competitive position. Performance peers include Leñas & Carbón - Garzota, La Pata Gorda, and El Hornero, which are in a similar percentile range.
Customer satisfaction reflects brand perception and loyalty, directly impacting revenue and long-term sustainability.
Overall customer satisfaction for McDonald's in Ecuador is 66%, a decrease of 5.8 percentage points year-over-year. Azuay shows the highest satisfaction at 71% with an increase, while Guayas has the lowest at 59% with a decrease. This indicates regional variations in customer experience.
Average check reveals customer spending habits, crucial for pricing strategies and revenue optimization.
The average check for McDonald's in Ecuador is $9.9, a 5.1% increase year-over-year. Pichincha has the highest average check at $10.4 USD. This suggests customers are spending slightly more per visit compared to the previous year.
Outlet count indicates market presence and accessibility, influencing brand reach and customer convenience.
McDonald's has 20 outlets in Guayas, 15 in Pichincha, 2 in Azuay, and 1 in El Oro. Guayas has the highest concentration of outlets. This distribution reflects the brand's strategic focus on key regions within Ecuador.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for McDonald's in Ecuador, based on cross-visitation, are KFC (13.00%), Sweet & Coffee (9.72%), El Hornero (5.10%), Domino's Pizza (3.89%), and Menestras Del Negro (3.65%). This indicates customers who visit McDonald's also frequent these establishments.
Traffic workload analysis optimizes staffing and resource allocation, enhancing operational efficiency and customer service.
Traffic workload for McDonald's in Ecuador peaks between 17:00 and 20:00, with the highest traffic at 19:00 (63.69%). The lowest traffic is between 3:00 and 6:00. This data helps optimize staffing levels throughout the day.
Understanding consumer segments enables targeted marketing, improving engagement and brand resonance.
McDonald's consumers in Ecuador show high affinity for women (73%) and men (120%). Gen X is at 113%, Gen Y at 83%, and Gen Z at 173%. Gen Z shows the highest affinity, suggesting a strong connection with this demographic.