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Managing Partner, Global Business Development
See what factors influence Menestras Del Negro performance in the Ecuador and how they change over time
See what factors influence Menestras Del Negro performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
An analysis of Menestras Del Negro' competitors in the Ecuador
An analysis of Menestras Del Negro' competitors in the Ecuador
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
Search among the top brands by number of locations
In Cafés & Restaurants
·Jun – Aug 25
Menestras Del Negro is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Menestras Del Negro's market performance is at the 99th percentile, indicating a leading position. This means the brand outperforms most competitors in capturing customer traffic. Performance peers in the same percentile range include Chef Boss BBQ Store & Food, Dolce Incontro, PAGÚ Ecuador - Armenia, Lost Grill Restaurante, Somos Ecuador Restaurante, and Mizu Sushi Bar.
Customer satisfaction (CSAT) reflects customers' happiness with a brand. Monitoring CSAT helps understand loyalty and identify areas for improvement.
Menestras Del Negro's overall CSAT is 46%, a decrease of 19.5 percentage points year-over-year. CSAT in Guayas is 56% (down 20.8pp) and in Pichincha 42% (down 17.5pp). This indicates a significant decline in customer satisfaction across key locations, requiring investigation and action.
Average check is the average amount spent per transaction. Tracking it reveals spending habits and informs pricing and promotional strategies.
The overall average check for Menestras Del Negro is $8.30, a decrease of 13.8% year-over-year. In Pichincha, the average check is $8.60, and in Guayas, it is $8.10. This shows a decrease in customer spending, and regional average check is nearly the same.
Number of outlets indicates brand reach. Monitoring expansion or contraction reflects growth strategy and market penetration efforts.
Menestras Del Negro has 20 outlets in Pichincha, 18 in Guayas, 3 in Azuay, 2 in Imbabura, Los Ríos, Tungurahua, Manabí and Esmeraldas and 1 in Loja and Santo Domingo de los Tsáchilas. This distribution highlights Pichincha as the primary market, followed by Guayas.
Identifying top competitors reveals direct rivals. Cross-visitation data informs strategies to gain market share and understand customer preferences.
Top competitors for Menestras Del Negro based on cross-visitation are McDonald's (20.35%), Sweet & Coffee (17.26%), KFC (17.26%), Domino's Pizza (6.19%), and Pollo Campero (4.87%). This indicates that customers of Menestras Del Negro also frequently visit these fast-food chains and Sweet & Coffee.
Traffic workload by hour reveals peak times. This information is useful for optimizing staffing, promotions, and resource allocation to improve customer experience.
Traffic workload for Menestras Del Negro peaks between 12:00 and 15:00 (12 PM - 3 PM), with highest traffic at 14:00 (2 PM, 59.67). There is high workload from 10:00 (10 AM) to 21:00 (9 PM), which indicates dinner is more preferable than late night snack.
Understanding consumer segments by gender and generation enables targeted marketing. Affinity insights inform positioning and product development strategies.
Women have an affinity index of 67, indicating they are underrperesented among Menestras Del Negro's consumers, whereas Men have an index of 120 (overrepresented). Gen X has an affinity index of 106, and Gen Y 131: both are slightly overrepresented among Menestras Del Negro's consumers. Data showed high affinity for Gen Y