Search among the top brands by number of locations
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Managing Partner, Global Business Development
Search among the top brands by number of locations
See what factors influence KFC performance in the Ecuador and how they change over time
See what factors influence KFC performance in the Ecuador and how they change over time
Available by subscription
Available by subscription
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Ecuador
An analysis of KFC' competitors in the Ecuador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jun – Aug 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance reveals brand strength and customer preference in the cafe & restaurant industry in Ecuador, showing competitive success.
KFC holds a leading position in Ecuador's cafe & restaurant sector with a market performance percentile of 99. This indicates a strong competitive advantage and significant customer preference. Performance peers such as McDonald's, Pizza Hut also share similar market performance.
Customer satisfaction is crucial for brand loyalty and growth, reflecting the quality of customer experience and service.
KFC in Ecuador shows an overall customer satisfaction of 53%, a 4.3pp increase year-over-year. Santa Elena Province leads with 94% satisfaction, while Guayas shows 59%. Overall, customer satisfaction has varied between 44.44% and 61.88% over the observed period.
Average check indicates customer spending habits and pricing strategy effectiveness, vital for revenue analysis.
The overall average check for KFC in Ecuador is $10.8, a 3.5% decrease year-over-year. Santa Elena Province has the highest average check at $12.9 USD. Average check values fluctuated between $10.25 and $11.08 during the reporting period.
Outlet count reflects brand reach and expansion strategy, crucial for market penetration and accessibility.
KFC has a significant presence in Ecuador, with Pichincha leading with 55 outlets, followed by Guayas with 51. Los Ríos and Manabí each have 7 outlets. These figures showcase the geographic distribution of KFC's locations across Ecuador.
Understanding competitors helps refine strategies and identify opportunities to enhance market share and customer loyalty.
McDonald's is the top competitor for KFC in Ecuador, with a cross-visitation rate of 12.09%. Sweet & Coffee follows at 8.60%, and El Hornero at 3.66%. These figures highlight the brands that KFC customers also frequent, shaping the competitive landscape.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload for KFC in Ecuador peaks between 12:00 PM and 6:00 PM, with the highest traffic at 60.36% at 2:00 PM, and 63.29% at 6:00 PM. Traffic is minimal between 3:00 AM and 5:00 AM. The workload reveals customer visit patterns throughout the day.
Consumer segment insights enable targeted marketing and product development, maximizing engagement and brand relevance.
KFC's consumer base in Ecuador shows a higher affinity among women (68%) and over-indexed representation for men (120%). Gen Z shows high affinity (143%), while Gen X (89%) and Gen Y (92%) segments are under-indexed, guiding focused marketing efforts.