Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Available by subscription
Available by subscription
See what factors influence KFC performance in the Ecuador and how they change over time
See what factors influence KFC performance in the Ecuador and how they change over time
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top brands by number of locations
Discover your traffic workload during different times of the day
In Cafés & Restaurants
In Cafés & Restaurants
An analysis of KFC' competitors in the Ecuador
An analysis of KFC' competitors in the Ecuador
Top-5 brands that brand's customers also visit
In Cafés & Restaurants
·Jul – Sep 25
KFC is in the top 12% of brands
Sample of brands in the same percentile
Cafés & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Ecuador has a market performance percentile of 88, placing it in the average/above average range. This indicates a solid market standing relative to competitors. Performance peers in a similar range include La Pata Gorda, El Hornero, Sweet & Coffee, and MONGOS.
Customer satisfaction (CSAT) reflects customer happiness, impacting loyalty and brand reputation. Higher CSAT often correlates with increased sales and positive word-of-mouth.
KFC's overall CSAT in Ecuador is 59%, a 14.3 percentage point increase year-over-year. Santa Elena Province shows the highest CSAT at 97%, while Los Ríos has the lowest at 53%. This indicates varying levels of customer satisfaction across different regions.
Average check (transaction value) indicates spending per customer. Monitoring this KPI helps optimize pricing strategies and identify upselling opportunities.
The overall average check for KFC in Ecuador is $11 USD, a slight decrease of 0.4% year-over-year. Santa Elena Province has the highest average check at $12.8 USD. This suggests a relatively stable spending pattern among customers.
Number of outlets indicates brand's reach and market presence. A larger outlet network can lead to greater accessibility and brand awareness.
KFC has the most outlets in Pichincha (63) and Guayas (60), indicating a strong presence in these regions. Manabí, El Oro, Los Ríos, Azuay, Tungurahua, and Santo Domingo de los Tsáchilas have fewer outlets, suggesting potential for expansion.
Identifying key competitors helps understand the competitive landscape and refine strategies to gain market share and customer loyalty.
KFC's top competitors in Ecuador, based on customer cross-visitation, are McDonald's (11.47%) and Sweet & Coffee (7.40%). Menestras Del Negro (2.79%), El Hornero (2.68%), and Pollos Gus (2.47%) also attract KFC customers.
Analyzing traffic workload by hour helps optimize staffing, manage inventory, and improve customer experience during peak times.
KFC in Ecuador experiences peak traffic between 10:00 and 21:00, with the highest workload around 18:00. Traffic is significantly lower during early morning hours, indicating a need for adjusted operational strategies.
Understanding consumer segments by Gender and Generation informs targeted marketing and positioning strategies, maximizing engagement and ROI.
KFC's customer base in Ecuador shows a high affinity among women (123 index) and Gen Z (142 index). Gen X (78 index) are under-indexed. This suggests targeted marketing towards women and Gen Z could be particularly effective.